Fujifilm Melbourne pop-up runs from 3rd to 22nd March at Chadstone
Fujifilm House of Photography will open an interactive pop-up at Chadstone Shopping Centre from Tuesday, 3rd March to Sunday, 22nd March 2026. The space will operate on the lower ground level in front of David Jones. Visitors can explore, trial and learn more about Fujifilm’s imaging products and services during the three-week activation.
The site will feature the full range of Fujifilm X and GFX Series cameras, FUJINON XF and GF lenses, Instax devices and printing services at a dedicated print bar. In addition, interactive play tables will showcase the latest product releases. A film simulation wall will also present Fujifilm’s signature looks.
The pop-up will include one-day-only complimentary ‘Shoot Your Style’ sessions on Saturday, 14th March. Local fashion photographer Danielle Castano will lead the sessions. Pairs of participants can book personalised sessions inside a photo booth featuring illustrations by fashion illustrator Megan Hess.
During each session, participants will receive guidance on angles, lighting, framing and composition. They will then use Fujifilm cameras while working with Castano to select film simulations aligned to their style. Guests will receive printed and digital copies of their images.
FUJIFILM Australia will reward visitors who share their experience at the pop-up on Instagram. First prize includes a $1,500 Fujifilm House of Photography gift card and two tickets to Creator Summit: Powered by Fujifilm X | GFX, scheduled for Melbourne in May 2026.
Shaun Mah, General Manager, Electronic Imaging and Optical Devices Divisions at FUJIFILM Australia, said:
“Fujifilm House of Photography in Sydney showed us how engaging a physical space dedicated to creativity can be. The response from photographers, videographers, and content creators has exceeded our expectations. Melbourne is one of Australia’s most influential creative hubs, home to a vibrant creative community. Bringing our Fujifilm House of Photography brand experience to Melbourne is our way of meeting creators where they are – celebrating how they see the world, create and tell their stories.”
“Whether you’re shooting, creating, printing, or just looking for a new perspective, this space is for you, covering everything from content taking to content making.”
Danielle Castano said:
“I’m so excited to be partnering with Fujifilm on ‘Shoot Your Style’. Photographing style is one of my favourite things to do, and I’m keen to share my tips and help people learn to capture their own unique style with Fujifilm cameras. These sessions are about helping people translate their fashion identity into images that feel confident, intentional and true to them.”
Event Details
Location: LG Level, Chadstone Shopping Centre, 1341 Dandenong Road, Chadstone VIC
Dates: Tuesday 3rd March to Sunday 22nd March 2026
Hours: Monday to Wednesday 9:00 am to 5:30 pm; Thursday to Saturday 9:00 am to 9:00 pm; Sunday 10:00 am to 7:00 pm
‘Shoot Your Style’ sessions will take place on Saturday, 14th March from 12:30 pm to 5:30 pm. Places are limited and allocated on a first-come, first-served basis. A waitlist will operate once sessions reach capacity.