Google-indexed listing page
Your own SEO-optimised page with photos, hours, address, map and contact details. Submitted to Google within 48 hours of going live.
Free forever
Free forever · No credit card needed
Get your Melbourne business found by locals who actually visit
Melbourne Insider is the city's most editorial, most trusted local discovery guide — 1M+ monthly impressions, 15,000 subscribers, 53% email open rate. List your business free, always.
3,439 Melbourne businesses already listed
1M+Monthly impressions
15,000Email subscribers
53%Email open rate
FreeAlways & forever
Live within 48 hours
Google-indexed listing
Booking requests included
Analytics dashboard
Newsletter eligible
No credit card, ever
What's included — free forever
More than a listing. A presence that works while you sleep.
No paid tiers. No features behind a paywall. Every local Melbourne business listed in our directory gets all of this, free, for life.
Verified customer reviews
Collect and display moderated reviews with star ratings. Reviews build trust and improve your local SEO ranking.
Free foreverBooking requests
Customers request a table or appointment directly from your listing. You approve or decline — instant email notification every time.
Free foreverAnalytics dashboard
See page views, website clicks, direction requests, calls and review counts. Know exactly how customers find you.
Free foreverUnlimited photos
Upload your space, food, products or team. Add from your phone. Listings with photos get 3× more clicks.
Free foreverDeals & promotions
Promote a happy hour, seasonal menu or special offer. Deals appear on your listing and in our weekly digest to 15,000 subscribers.
Free foreverNewsletter eligibility
Quality listings are featured in our weekly email to 15,000 Melbourne subscribers — 53% open rate (industry average is 21%).
Free foreverLocal SEO citation
A consistent NAP citation (Name, Address, Phone) that signals legitimacy to Google and improves your local search ranking.
Free foreverEditorial coverage
We're a publication, not just a directory. New openings, best-of lists and seasonal features draw from our directory — you're eligible from day one.
Free foreverBy the numbers
Your listing joins a platform that's already working
These aren't projections — they're the live audience your Melbourne business becomes part of the moment your listing goes live.
1M+Monthly impressions across Melbourne Insider
15,000Weekly newsletter subscribers in Melbourne
53%Email open rate (industry average is 21%)
3,439+Melbourne businesses already listed
How it works
Live in 5 minutes. Seriously.
Other directories take 30 minutes and still put you in a queue. Fill in the basics on your phone — you're live within 48 hours, automatically.
Add your basics
Business name, suburb, category, contact. Works perfectly on your phone — no desktop needed.
~2 minutesUpload one photo
Even a single image from your camera roll. Add more from your dashboard any time — we make it easy.
~1 minuteVerify your email
One click from the email we send confirms ownership and activates your full dashboard and booking settings.
~30 secondsYou're live
Your listing is published and submitted to Google. Most listings appear in search results within 24–48 hours.
AutomaticWhich applies to you?
Already in our directory, or starting fresh?
We've already listed 3,439+ businesses in our Melbourne directory. Many owners don't know their listing is already live — with reviews, photos and a working URL. List your business or claim what's already here.
Most common path
Claim your existing listing
Your business is probably already on Melbourne Insider. Claiming takes 2 minutes and gives you full control of the profile we've already built for you.
- Edit hours, photos and description instantly
- Respond to existing reviews
- Enable booking requests
- Access your analytics dashboard
Register a new business
Not in our directory yet? Add your business and be live within 48 hours. Fill in the form below — takes about 5 minutes on your phone.
- Full listing page created instantly
- Google-indexed within 48 hours
- All 9 features included from day one
- No setup fee, no monthly charge
From Melbourne business owners
They listed. Here's what happened.
★★★★★
"We listed on a Monday and had our first booking request by Wednesday. Free, instant, no setup required. Nothing else I've tried has converted this fast."
★★★★★
"The analytics showed us people were searching 'best Italian South Yarra' and landing on our listing. Real organic reach, not paid ads — we were genuinely surprised."
★★★★★
"Yellow Pages wanted $180/month for features Melbourne Insider gave us free. The listing looks better too — mobile-first, clean. My customers actually share the link."
Compare
We give you more, completely free
Other directories charge for features that should be standard. Booking requests, analytics and deals are free on Melbourne Insider — always have been.
| Feature | Melbourne Insider Free |
Yellow Pages | True Local |
|---|---|---|---|
| Basic listing page | |||
| Customer reviews | |||
| Booking requests | Paid plan | ||
| Analytics dashboard | Paid plan | ||
| Deals & promotions | Paid plan | ||
| Editorial coverage & newsletter | |||
| Registration time | 5 min | 20–30 min | 15–20 min |
Register a new business
Your free Melbourne Insider listing
Live in 5 minutes · No credit card · Free forever
List Your Business
Get discovered by thousands of Melburnians — free, in under 2 minutes.
1
Your Business
2
Your Account
Common questions
Everything businesses ask before listing
Yes — genuinely free forever. Your listing page, booking requests, customer reviews, analytics dashboard, unlimited photos, deals and newsletter eligibility are all included at no cost. No credit card required. No hidden paid tier that unlocks the useful features. We believe local Melbourne businesses deserve better than paywalled visibility.
Your listing is published within 48 hours of submitting the form and verifying your email. Most listings appear in Google search results within 24–48 hours of going live. The registration form takes approximately 5 minutes on your phone or desktop.
Search for your business using the search box in the "Which applies to you?" section above, or browse the directory at melbourne-insider.au/directory. On your listing page click "Claim This Business", complete a short form and verify ownership via email. Claiming is free and gives you full control over photos, hours, description, reviews and booking settings.
Melbourne Insider covers all local Melbourne businesses including restaurants, cafés, bars, retail shops, health and beauty services, fitness studios, arts venues, tradies and professional services. If you are a Melbourne-based business serving local customers, you qualify.
When booking is enabled on your listing, customers can request a table or appointment directly from your listing page. You receive an instant email notification and can approve, decline or redirect the booking from your dashboard. No commission, no booking fee — the booking stays entirely between you and the customer.
