GetUp's Campaign Strategy and Impact
A recent YouGov poll indicates a three-point drop in One Nation’s primary vote. This decline coincides with GetUp’s intensified campaign efforts in the Farrer by-election. Meanwhile, the results represent the second consecutive decrease for One Nation in various surveys.
Voters are becoming more aware of the party’s billionaire supporters and the inconsistent political affiliations of its candidate, according to Interim GetUp CEO Paul Ferris. “It seems Australians don’t like millionaires being bought by billionaires while pretending to be a battler. We’re not surprised by this result at all,” Ferris said.
GetUp has successfully raised over $500,000 in donations to bolster its Farrer by-election campaign. the organisation has sent out 50,000 text messages to voters across the electorate, with plans for another 50,000 before polling day.
The campaign, funded entirely by GetUp members, employs a comprehensive advertising strategy spanning television, billboards, radio, and digital platforms targeting Farrer and other urban electorates. Transparency about One Nation’s financial backers and the travel habits of its leader is a primary focus for GetUp.
To enhance this transparency, GetUp developed a tool to track Pauline Hanson’s flights and fuel consumption, available at please-ex-plane.com. As the Farrer by-election approaches, GetUp aims to shift voter perceptions and highlight the influence of One Nation’s financial backers.
GetUp, an independent movement consisting of over one million Australians, campaigns for social justice, economic fairness, and environmental sustainability. The organisation operates independently of all political parties and relies on small donations from its members.
GetUp’s efforts have brought attention to the influence of One Nation’s financial backers, as they continue to inform Australians about these connections. With the final stretch of the by-election campaign underway, voter sentiment remains a key focus for both GetUp and the opposing political entities.
Last updated: 6 May 2026, 2:34 am
