<h2>AI technology shortens product development timelines</h2>
Dramatically
TOKYO — NTT DATA has announced the successful validation of its <a href=”https://melbourne-insider.au/tag/ai-consumer-agents/” title=”AI Consumer Agents” rel=”noopener”>AI Consumer Agents</a> in a proof of concept for <a href=”https://melbourne-insider.au/tag/kao-corporation/” title=”Kao Corporation” rel=”noopener”>Kao Corporation</a>’s makeup brand, confirming significant increases in research efficiency. The project, which assessed AI models’ ability to simulate <a href=”https://melbourne-insider.au/tag/consumer-behaviour/” title=”consumer behaviour” rel=”noopener”>consumer behaviour</a>, was unveiled this week in Tokyo.
The initiative aimed to address the challenges of evolving consumer values and purchasing behaviours, which require swift adaptation. According to <a href=”https://melbourne-insider.au/tag/ntt-data/” title=”NTT DATA” rel=”noopener”>NTT DATA</a>, traditional research processes are time-consuming and costly, making it difficult to meet tight development timelines.
In collaboration with Kao, NTT DATA’s AI agents achieved a 99% reduction in research time, from 1.5 months to just 0.5 days. This advancement allows Kao to launch new products more swiftly each season. Mizuho Mitake, Head of Second Industry Business Sector at NTT DATA, stated that AI could match or surpass human research quality while enhancing speed.
Advancements in AI-Driven Market Research
NTT DATA’s AI agents, integrating Kao’s consumer data, have shown potential beyond product development, extending into broader marketing operations. The company aims to implement similar AI solutions across various industries, addressing labour shortages and improving business processes.
This announcement aligns with a growing trend of AI adoption in market research, where companies seek to leverage technology to remain competitive in rapidly changing markets. NTT DATA continues to focus on responsible AI governance while enhancing their own business processes.
The AI-driven solutions are expected to revolutionise how businesses approach consumer insights and market trends, offering a competitive edge in the industry. As more corporations recognise the advantages of integrating AI into their workflows, the demand for innovative AI tools is anticipated to rise. This shift reflects a broader move towards digital transformation across sectors, with AI technology playing a pivotal role in shaping the future of market research and product development. NTT DATA’s commitment to ethical AI use ensures that these advancements will be implemented with a focus on transparency and accountability, laying a foundation for trust and reliability in AI applications.
<p class=”rrp-source-attribution”>Source: <a href=”https://newshub.medianet.com.au/2026/03/ntt-data-verified-the-effectiveness-of-ai-consumer-agents-in-kaos-product-development-research-driving-greater-operational-efficiency-and-sophistication/144730/” target=”_blank” rel=”nofollow noopener”>newshub.medianet.com.au</a>
<p class=”rrp-related-link”>Related: <a href=”https://melbourne-insider.au/psa-criticizes-job-cuts/”>PSA Criticizes Liberal Plan to Cut 4000 Jobs</a>
Last updated: 29 June 2026, 12:31 pm
