British Heavyweight's Upcoming Fight Highlights New
Collaboration
SYDNEY — Datavault AI has announced a partnership with rising British heavyweight boxer Moses Itauma ahead of his upcoming fight against Jermaine Franklin in Manchester on March 28. This collaboration is part of Datavault AI’s strategy to expand its athlete-focused digital asset exchange platform, according to the company.
The 21-year-old Itauma, who holds an undefeated record of 13-0 with 11 knockouts, is set to showcase the Datavault AI brand during the highly anticipated match. Nathaniel Bradley, CEO of Datavault AI, stated, “Moses Itauma represents the future of heavyweight boxing – the exact caliber of athlete we envision working with as we build out our NIL platform.”
Exploring the Partnership’s Future Potential
The partnership may extend beyond the March fight, with potential participation in Datavault AI’s upcoming NIL digital asset exchange platform. The company, which is developing this platform in collaboration with Sports Illustrated, aims for a commercial launch in late 2026. Datavault AI’s initiative comes amid growing interest in digital asset technologies in sports, as the global sports sponsorship market is expected to reach $195.5 billion by 2032.
This announcement follows Datavault AI’s recent agreement to acquire NYIAX, indicating the company’s broader strategy to integrate AI-driven data monetization in sports and other industries. The acquisition is seen as a pivotal move to enhance their platform capabilities, enabling seamless integration of AI and data analytics across their services. By targeting the sports industry, Datavault AI aims to leverage its expertise in AI to provide innovative solutions that enhance fan engagement and athlete brand value.
With the growing importance of digital assets, particularly in sports, Datavault AI is positioned to become a leader in this emerging market. The collaboration with Itauma not only highlights the potential of digital assets in enhancing athlete partnerships but also sets a precedent for future collaborations with other athletes and sports entities. This strategic partnership underscores the importance of innovation and technology in transforming traditional sports sponsorships into dynamic, data-driven engagements.
Source: newshub.medianet.com.au
Last updated: 4 April 2026, 8:23 pm
