Fourth Consecutive Year of Recognition
Mary Kay Inc. Has been recognised as the top direct selling brand in the world for skin care and colour cosmetics for the fourth consecutive year by Euromonitor International as of 23rd June 2026.
This acknowledgement underscores Mary Kay’s leadership in the beauty industry, propelled by its network of Independent Beauty Consultants worldwide. Their commitment to research and development, along with advanced technology, maintains its market position.
Ryan Rogers, Chief Executive Officer of Mary Kay Inc., stated, “Earning the #1 global ranking from Euromonitor for the fourth consecutive year comes as a powerful endorsement of the impact of our Independent Beauty Consultants around the world who drive our success every day.”
Achievements and Innovations
Mary Kay holds over 1,600 patents worldwide, covering products, technologies, and packaging. Its Texas-based Richard R. Rogers global Manufacturing and R&D Centre can produce up to 1 million products daily.
In 2025, Mary Kay received 41 beauty and industry awards, including a #9 ranking on Forbes’ Best Brands for Social Impact list. Forbes also ranked the company #2 on its 2026 Best Customer Service list.
Anthony Irwin, Euromonitor International’s senior vice president of research, commented, “Mary Kay’s continued leadership in direct selling beauty highlights its ability to deliver consistent value, quality, and relevance in a highly competitive global marketplace.”
Mary Kay products, including the TimeWise® skincare line and Ultimate Mascara™, are sold in 40 markets worldwide by Independent Beauty Consultants, offering personalized service both in-person and online.
The global direct selling market is projected to reach approximately USD 815.4 billion by 2034. Mary Kay’s influence remains significant in this sector.
Euromonitor International, with over 50 years of conducting market research across more than 100 countries, provides high standards of global market performance through rigorous, independent data and analysis.
Mary Kay also ranked #20 in the Women’s Wear Daily Beauty Inc.’s 2025 Top 100 Beauty Companies, further solidifying its position as a leading brand.
Last updated: 29 June 2026, 11:47 am
