ATIA Highlights Advisor Contributions on Global Travel
Global Travel Advisors Day highlights the vital role of travel advisors in Australia. Australians are increasingly turning to ATIA-accredited travel advisors for expert guidance amid escalating global travel complexities. On 6 May, the Australian Travel Industry Association (ATIA) emphasised the crucial role advisors play in managing disruptions and ensuring seamless journeys.
For instance, on 6 May 2026, a client’s flight from Queenstown was delayed and cancelled. The airline’s alternative was inadequate, but the travel advisor negotiated a better solution, organised accommodation, and arranged transport before airport queues moved.
After recent events, such as the Middle Eastern airspace closure, travellers without professional support faced significant challenges. ATIA-accredited advisors quickly resolved issues, ensuring clients were rebooked and accommodated without hassle.
Sarah Szubanski, Managing Director of Platinum Travel Group, highlighted the critical role of advisors: “I’ve worked in corporate travel long enough to know that the real value of a travel advisor shows up in the hard moments.”
Increasing Importance of Travel Advisors
Nathaniel Musters from Traveltrust emphasised the stark difference advisors make: “Travel advisors matter because travel rarely goes perfectly to plan, and when it doesn’t, people need more than a booking engine.”
The rise of sophisticated travel scams underscores the need for professional accountability. Advisors ensure bookings are secure and reliable, protecting clients from fraudulent platforms and disappearing offers.
Mario Paez of Planetdwellers described the comprehensive support advisors provide: “We make your travel dreams look easy. We’re in your corner from your first boarding pass until you’re safely home.”
The ATIA reports that over 70% of international air sales and more than 90% of corporate travel bookings in Australia are made through accredited agents. This statistic highlights the significant trust placed in travel advisors by Australian travellers.
Australians seeking ATIA-accredited travel professionals can find them at traveltick.com.au. The ongoing reliance on these experts underscores the value they provide in an evolving travel landscape.
The proactive problem-solving skills of accredited advisors are crucial during unexpected travel disruptions. Travellers with advisors can avoid long hold times with airlines and quickly navigate rebooking chaos.
Last updated: 29 June 2026, 12:12 pm
