Discover CeraVe Holiday House of Hydration in Melbourne This December
CeraVe is gearing up to open its Holiday House of Hydration, a three-day skincare pop-up designed to keep Melbourne glowing through summer. The global skincare brand is currently active in Australia, and its December event will turn Federation Square into a lively hub filled with freebies, expert advice and one very cool charity partnership.
The activation will run from 5th to 7th December, giving visitors a packed long weekend of skincare education, entertainment and generous giveaways. The first 50 guests each day will walk away with a gift bag valued at $300, which is reason enough for most people to head into the CBD early.
What Holiday Hydration Visitors Can Expect
The pop-up blends dermatology-backed skincare with a festive atmosphere. Visitors can explore the space, enjoy free CeraVe products and take part in interactive games. Each element is designed to help consumers understand hydration, which remains one of the most important pillars of healthy skin.
Free dermatologist consultations
CeraVe’s dermatologist-developed range takes centre stage, and pre-booked ticket holders will have access to personalised skin consultations with a registered Dermatologist. These sessions offer simple and practical routines that fit the busy December period. As Dr Ryan De Cruz says, “December is one of the hardest times of the year for people to prioritise their skin – the best skincare routines are those that are simple yet effective: cleanse, moisturise and protect. 3 steps are all you need. CeraVe’s Holiday House of Hydration gives visitors a chance to rediscover hydration and learn simple and achievable skincare habits that last through the holidays”.
Scoops for Good
One of the standout features is the Scoops for Good Hydra Bar created in partnership with Dylan Alcott. Gelato Messina will be serving ice cream for a $3 or $5 donation, with every dollar supporting the Dylan Alcott Foundation. This initiative turns a summer treat into a meaningful impact for young Australians living with disability.
Dylan Alcott says, “CeraVe has been a game-changer for my skin, it’s skincare that truly delivers, and I love how accessible it is for everyone. Come down to Fed Square and grab a scoop of Messina and know you’re helping make an impact for Young Australians with a Disability”.
How CeraVe Makes Hydration Simple
CeraVe’s mission for the pop-up is simple. The brand wants to cut through the noise of complicated skincare and make hydration easy and accessible. Its products are formulated with three skin-identical ceramides to strengthen the moisture barrier. They also contain MVE Technology for slow-release hydration and Hyaluronic Acid to boost moisture throughout the day.
Visitors can learn how to streamline their routines while trying products that have become global favourites. The format of the event makes the experience fun, approachable and perfect for a summer weekend in the city.
Event Details for Holiday Hydration
Where:
Federation Square, Melbourne
When:
Friday 5th December, 1pm to 9pm
Saturday 6th December, 10am to 6pm
Sunday 7th December, 10am to 6pm
What’s On:
• Gift bags valued at $300 for the first 50 guests each day
• Free 1:1 dermatologist consultations for ticket holders
• Free CeraVe product giveaways
• Interactive games
• Scoops for Good Messina ice cream supporting the Dylan Alcott Foundation
• More freebies and surprises across the weekend
Free Ticket Registration:
https://cloud.e.cerave.com.au/crv-hydrationhouse-event