Beauty-Led Hydration Mixes Go Global
On April 8, 2026, iHerb announced its exclusive international partnership with Kylie Jenner’s beauty-led hydration brand, k2o. This collaboration brings k2o’s innovative hydration solutions to a global market, allowing consumers worldwide to access these products through iHerb’s extensive online platform. This partnership aims to introduce a new wave of beauty and wellness products to a broader audience.
Jay Hunter, the CEO of k2o, stated, “Our vision for k2o is to turn hydration into a daily beauty ritual. Partnering with iHerb allows us to bring that vision to a global audience.” The Advanced Skin Hydration Mix is k2o’s debut product, featuring an innovative blend of electrolytes, hyaluronic acid, and VERISOL® bioactive collagen peptides. These ingredients are known for supporting skin elasticity, improving hydration, and reducing fine lines and wrinkles. Clinical studies have shown that VERISOL® can achieve these results in as little as four weeks.
Product Details and Availability
Customers can enjoy the hydration mixes in three signature flavors: Strawberry Lychee, Peach, and Watermelon Lime. A convenient variety pack is available for those who wish to try all flavors. These mixes are designed for effortless, on-the-go use. The product launch aligns with iHerb’s commitment to offering high-quality health and wellness products to its global customer base.
Hyeyoung Moon, Chief Revenue Officer of iHerb, expressed excitement about the partnership, stating, “k2o is exactly the kind of brand our customers are looking for—authentic, trend-forward, and rooted in high-quality ingredients.” According to Moon, this collaboration signifies a new era where beauty, wellness, and lifestyle converge.
Starting next month, iHerb’s global reach will ensure that shoppers outside the United States are among the first to experience k2o’s unique offerings. This collaboration will bring innovative personal care products to a wider audience.
IHerb, one of the world’s leading online retailers, offers an extensive selection of health and wellness products from nearly 2,000 reputable brands. Their assortment includes vitamins, minerals, supplements, sports nutrition, beauty products, and more, catering to diverse customer needs and preferences worldwide.
Founded by Kylie Jenner, k2o aims to revolutionise daily hydration with thoughtfully formulated products that combine beauty and wellness. The brand’s pioneering approach and commitment to quality make it a perfect fit for iHerb’s global platform, bringing new experiences and opportunities for consumers worldwide.
Last updated: 9 April 2026, 2:19 am
