Focus on Polo Shirt Innovation
Florence, Italy, hosts the unveiling of U.S. Polo Assn.’s Spring-Summer 2027 collection at Pitti Immagine Uomo 110. From June 16 to 19, 2026, the brand showcases its latest designs at Booth 32 Cavaniglia.
Attendees can explore a collection emphasising the polo shirt, branded as ‘An Icon Born from the Game’, which combines American sports style with European craftsmanship. The exhibit includes apparel, footwear, bags, and accessories.
J. Michael Prince, President and CEO of USPA Global, highlighted the importance of Pitti Uomo, stating, “Pitti Uomo remains one of the most important global stages for U.S. Polo Assn. to showcase the strength of our brand and our connection to the sport of polo.”
Collection Highlights
Men’s and women’s apparel collections feature themes for easy outfitting. Men’s styles offer lightweight linens and Supima cotton essentials, while women’s styles include versatile polo shirts and summer fabrics like linen and seersucker.
Lorenzo Nencini, President of Incom S.p.A, noted that the collection centres on the polo shirt, evolving it with new interpretations reflecting heritage and global lifestyle.
Eastlab presents a handbag collection inspired by American coastal destinations, while Bonis offers footwear combining sports heritage with urban style.
Euro-Trade introduces a watches and jewelry collection, featuring sophisticated designs with summer inspiration. Notable pieces include the Ruby and Carl watch models.
Press and influencers can enjoy a unique polo shirt customization activation, showcasing U.S. Polo Assn.’s dedication to innovation and global reach.
Visitors to the booth will find an elaborate installation of polo shirts in a cascading display. A life-size video screen shows content from recent global photo shoots, set within natural greenery, warm wood elements, and lifestyle visuals, creating an immersive environment.
The collection includes classic piqué and jersey styles, along with elevated knit and performance-driven designs, offering versatility and comfort while retaining the brand’s legacy.
