Abu Dhabi site will serve five specialist sectors
The Rock-It Company is expanding into Abu Dhabi through a partnership with the Abu Dhabi Investment Office, announced on 10 July 2026.
Rock-It provides specialist logistics for time-critical and high-value sectors across live events and luxury goods.
The Abu Dhabi operation will serve five core markets: sports, live entertainment, fine art, film and television, and luxury automotive.
Rock-It plans bonded storage and logistics facilities in the UAE capital. Once complete, the site will provide secure, climate-controlled space and bespoke handling for high-value assets.
Rock-It facilities for five sectors
The facilities are designed to help clients host, store and manage global productions, exhibitions and luxury collections in Abu Dhabi.
The expansion brings Rock-It’s portfolio of brands to the capital and supports Abu Dhabi’s push for luxury experiences, cultural attractions and global events.
It also reinforces the emirate’s role as a regional re-export hub and an advanced logistics base.
Daniel Rosenthal, president and chief executive of The Rock-It Company, said: “Abu Dhabi’s growth as a centre for sport, art, and entertainment aligns perfectly with Rock-It’s global expertise.”
He said the Abu Dhabi base will support clients ranging from major sporting events and film productions to luxury car manufacturers and art institutions.
Meanwhile, Rock-It expects Abu Dhabi’s infrastructure, connectivity and streamlined regulatory framework to support smoother cross-border operations.
The company’s presence in Abu Dhabi is also intended to support the emirate’s Automotive Programme Strategy.
In addition, the move aligns with Abu Dhabi’s wider economic diversification agenda by adding capability in advanced logistics, creative industries and high-value exports.
James McSweeney, managing director of The Rock-It Company in the Middle East, said the group has operated in the region for 18 years and chose Abu Dhabi because of local partners and the scale of the ambition.
Mohammad Al Kamali, chief trade and industry officer at ADIO, described Abu Dhabi as a globally connected trade and specialised logistics hub.
His remarks pointed to sectors where precision, reliability and speed matter, including live entertainment, fine art and luxury vehicles.
No completion date for the Abu Dhabi facility appeared in the 10 July 2026 announcement.
