Unified Platform for Brand and Trademark Safety
On April 21, 2026, Anaqua announced the expansion of its AI-driven brand protection capabilities, integrating them across its solutions to enhance the detection and enforcement against digital threats. This expansion streamlines brand protection processes within a single platform.
The enhanced platform now offers comprehensive monitoring across digital channels, including marketplaces, websites, domains, and social media. This integration allows companies and law firms to manage trademark data and enforcement actions cohesively.
According to Toni Nijm, Anaqua’s Chief Product Officer, “The integration of Brand Protection across the Anaqua solutions reflects our focus on helping clients move seamlessly from trademark ownership to real, scalable protection, using AI technology that’s deeply connected to their IP data.”
Advanced Monitoring Features
The platform introduces several new features, including smarter trademark watch capabilities that use AI-based similarity scoring to identify relevant conflicts. This reduces irrelevant results and speeds up protection processes by eliminating duplicate data entry.
Enhanced marketplace monitoring aligns with relevant trademark classes, ensuring results reflect actual product risks. website and search engine monitoring now detect suspicious online activities, such as counterfeit shops and phishing pages, before they engage consumers.
Timmi Rysgaard, Product Owner for Brand Protection at Anaqua, emphasised the focus on outcomes: “This launch is about clarity, speed, and confidence. By knowing the right channels are monitored, the real risks are flagged and action happens fast.”
Anaqua’s solution also features expanded domain name watch capabilities to identify early signs of cybersquatting and impersonation. Automated complaint generation and real-time reporting enhance the enforcement process for users.
Anaqua will host a webinar titled ‘AI in Brand Protection: Moving Faster Without Losing Control’ on April 28. Interested parties can register to learn more about the advancements in AI-driven brand protection solutions.
The integration across Anaqua’s portfolio builds on an established foundation, bringing AI-driven intelligence and deeper platform integration to workflows that organisations already rely on every day. Organisations using the solution can consistently achieve takedown success rates exceeding 95%, benefiting from a combination of automation, AI-driven relevance filtering, and analyst review.
The latest product release introduces new enhancements designed to eliminate friction, improve accuracy, and accelerate enforcement. These include smarter trademark watch and more precise marketplace monitoring, enabling faster, more accurate complaint submissions.
