Stagwell Search+ Enhances AI Search Visibility
Assembly has unveiled the Stagwell Search+ tool across the Asia-Pacific (APAC) region on May 14, 2026, aiming to boost brand visibility in AI-led search environments.
AI-driven search experiences are rendering traditional search rankings obsolete. Securing a dominant ‘share of prompt’ is now crucial. APAC leads globally in AI search adoption, with 78% of users engaging weekly.
Stagwell Search+ aids brands in managing their representation in AI-driven search results. The platform is particularly pertinent in APAC, a global leader in AI search usage.
Created in partnership with emberos, the platform uses an agentic operating system to monitor brand appearances across multiple AI models and languages. It offers strategic insights to boost brand visibility without directly automating changes.
Navigating APAC’s Complex Landscape
The diverse linguistic and cultural landscape of APAC presents unique challenges for brand representation across AI models. Stagwell Search+ addresses these by integrating with leading AI models such as Gemini and Perplexity, with plans to include regional platforms like DeepSeek.
Yi En Chye, VP of Experience and Activation, APAC, stated, “AI is already making brand decisions without marketers in the room – and in APAC, that challenge is amplified by language and cultural complexity.”
The new system operates across paid, owned, earned, and shared media channels. It equips brands with the tools needed to navigate the evolving AI search landscape and maintain consistent visibility.
Integrating Stagwell Search+ marks a shift from treating search as a standalone channel. Instead, it functions within a full ecosystem where AI-generated answers dictate visibility and performance.
This shift is particularly complex in APAC, where a fragmented landscape of large language models spans multiple languages and cultural contexts, leading to inconsistent brand visibility.
A brand may appear authoritative in one model while remaining invisible or misrepresented in another, introducing a new and largely unmeasured risk for marketers.
