Cetaphil Melbourne pop-up to run from 22nd to 26th January 2026 in South Yarra
Cetaphil has confirmed Melbourne as the next destination for its global Derm On Tour skincare experience, with the dermatologist-led pop-up scheduled from 22nd to 26th January 2026. The activation will operate in South Yarra during the 2026 Australian Open period.
Previously, Derm On Tour launched in New York, Mexico City and São Paulo. As a result, Melbourne becomes the fourth city worldwide to host the experience. The pop-up focuses on providing direct access to professional skin advice through structured consultations and diagnostic technology.
Visitors can book complimentary one-on-one consultations with qualified dermatologists. During these sessions, dermatologists assess skin conditions, address concerns and recommend personalised skincare routines. After each consultation, attendees receive full-size Cetaphil products.
Meanwhile, visitors without appointments can still access professional skin assessments on site. The pop-up features VISIA skin analysis machines, which use three-dimensional imaging to identify UV spots, wrinkles, texture changes, pore size and areas of discolouration. In addition, corneometers measure skin hydration levels during assessments.
According to Galderma, the Melbourne activation represents a significant milestone for the Derm On Tour program. The initiative aims to expand access to dermatologist-led advice within a public setting while maintaining clinical standards.
Galderma Head of Marketing, Digital and Engagement Leah Elder commented on the Melbourne announcement.
“Bringing Derm On Tour to Melbourne as only the fourth city worldwide to host the experience is incredibly exciting,” Ms Elder said.
“Our aim is to make professional skin advice approachable and accessible. Cetaphil is a dermatologist-recommended brand grounded in science, and this pop-up gives people the opportunity to better understand their skin and feel confident about caring for it.”
Visitor features and on-site access
In addition to consultations, the pop-up includes several visitor engagement areas. Daily DJ performances will operate throughout opening hours, while complimentary refreshments will be available on site. Product sampling stations will also run across the space.
Furthermore, visitors can access limited Cetaphil merchandise by completing activities at each stand. Branded items include caps and small accessories, which are distributed after collecting stamps from designated stations.
The Derm On Tour pop-up will operate daily between 10am and 3pm for the duration of the activation. While general entry does not require a booking, dermatologist consultations must be reserved in advance. Booking access is available via a QR code displayed on the exterior of the pop-up.
Location: 565 Chapel Street, South Yarra
Dates: 22nd to 26th January 2026
Time: 10am to 3pm daily
Access: Walk-in entry available, dermatologist consultations require advance booking BOOKINGS HERE
