Strengthening Business and Sport in Victoria
On 7 April 2026, Melbourne Victory and the Committee for Melbourne reaffirmed their commitment to leading, uniting, and growing Victoria’s business and sporting communities. This partnership aims to fortify Melbourne’s position as Australia’s sporting and business capital.
Operating under the Victorian Chamber of Commerce and Industry (VCCI), the Committee for Melbourne uniquely combines the strengths, expertise, and resources of two member-based organisations. With over 200 years of advocacy experience, they provide exclusive opportunities to connect with decision-makers, thought-leaders, and premium services aligned with business ambitions.
Through its acclaimed Victory in Business (VIB) network, proudly presented by AGL, Melbourne Victory has established one of Australia’s largest corporate sporting communities. This network has facilitated more than $225 million in transactions among member companies, offering curated networking and match-day experiences.
Caroline Carnegie, Managing Director of Melbourne Victory, emphasised the club’s legacy of connecting sport and business. She stated, “Melbourne Victory is proud to represent the whole of Victoria – and proud to partner with the Committee for Melbourne to strengthen the link between sport and business.”
Several organisations, including AGL, AIA, and Crown, are esteemed members of both the Committee for Melbourne and VIB. This underscores the strong alignment between Melbourne’s civic and corporate leadership.
Victory in Business Network
The Victory in Business network not only facilitates business transactions but also creates meaningful connections. It appeals to businesses of all sizes, from small enterprises to large conglomerates, delivering tangible outcomes for staff, customers, and partners. These connections lead to real benefits for the community and the state of Victoria.
Scott Veenker, Chief Executive of the Committee for Melbourne, remarked, “Business and sport are both fundamental to Victoria’s identity and success. This partnership connects those worlds – from the boardroom to the pitch – creating real pathways for collaboration, innovation, and growth.”
Looking forward, this partnership will ensure Melbourne continues to lead globally in connecting commerce, culture, and community, especially with a decade of global events and investment opportunities on the horizon. The upcoming years promise exciting developments for VCCI members, with new offers and opportunities soon to be announced.
Last updated: 29 June 2026, 12:33 pm
