ZYN Branding to Feature in MotoGP
Philip Morris International (PMI) announced an expanded partnership with Ducati Corse for the 2026 season and beyond. This collaboration features ZYN branding at select MotoGP races, marking a significant evolution in their long-standing relationship. ZYN, the leading nicotine pouch brand globally, will be prominently displayed on Ducati’s MotoGP liveries.n
The partnership between Philip Morris and Ducati began in 2003, coinciding with Ducati’s entry into the MotoGP circuit. Over the years, both companies have evolved, with PMI focusing on innovation and smoke-free products. Nikolaus Ricketts, President of Oral Products at PMI, emphasised the synergy between the companies. “Across its racing history, Ducati has repeatedly challenged convention, developing groundbreaking concepts and reshaping modern MotoGP with innovations that have set new performance standards for the sport.” This partnership reinforces a shared spirit of relentless innovation and progress.n
Ducati’s Continued Collaborationn
Mauro Grassilli, Sporting Director at Ducati Corse, highlighted the importance of their ongoing relationship with PMI. “Our relationship with Philip Morris International began in parallel with our MotoGP project. PMI was, and still is, a key partner that has continuously evolved alongside our sporting and technological ambitions,” he remarked. The collaboration supports Ducati’s commitment to excellence on the track and beyond.n
PMI continues its efforts to make cigarettes obsolete. The partnership with Ducati represents a new chapter defined by innovation, unforgettable experiences, and a shared belief in progress. This collaboration allows ZYN to connect with adult consumers who share a passion for performance and innovation. As a result, ZYN branding will appear at various MotoGP events throughout the 2026 season, providing PMI a platform to engage with a global audience.n
Responsible marketing is a cornerstone of PMI’s strategy. The company is committed to ensuring that ZYN’s presence in MotoGP targets adult consumers, aligning with their goal to increase awareness of smoke-free products while preventing access by unintended audiences. MotoGP, with its predominantly adult audience, offers a global platform for engaging consumers worldwide through shared interests.n
This partnership is not just about branding; it reflects a shared vision built on innovation, performance, and progress. Both PMI and Ducati are focused on making significant advancements in their respective fields while providing unforgettable experiences to their audiences. As PMI aims to transition beyond cigarettes, they invite adult nicotine consumers, including ZYN users, to share in the excitement of the races.
Last updated: 24 April 2026, 2:34 am
