Brough Superior SS 100 Achieves Historic Sale
A rare 1933 Brough Superior SS 100 motorcycle was sold for $338,000 at Donington Auctions. This sets the highest price for a motorcycle at auction in Australia in over a decade and establishes it as the most valuable British motorcycle auctioned in the country.n
The Brough Superior, often called the ‘Rolls-Royce’ of motorcycles, was one of only seven hand-built in 1933. Each was custom-made and guaranteed to exceed 100 mph. The motorcycle gained fame for its association with Colonel T.E. Lawrence, better known as ‘Lawrence of Arabia’.n
An Australian collector purchased the motorcycle, emphasizing its significant Australian history and provenance as crucial factors in the acquisition. The collector noted that its meticulous restoration and storied past were key attractions.n
Motorcycle’s Rich Historyn
The Brough Superior SS 100, originally owned in the UK in 1933, arrived in Australia around 1960. It remained in storage for years until a South Australian collector restored it. Later, it spent time in New Zealand before returning to Australia in 2023. The motorcycle’s journey and restoration process added to its allure.n
Famous for its association with Colonel T.E. Lawrence, the motorcycle was part of Donington’s online ‘Classic & Vintage Motorcycle Auction’. Enthusiasts engaged in a spirited bidding war, demonstrating the motorcycle’s continued appeal.n
Cameron Sabine of Donington Auctions commented, “Today’s exceptional result highlights the ongoing strength of the collector motorcycle market.” The auction’s success reflects the growing interest in rare and historic motorcycles.n
Donington Auctions has facilitated three of the top four motorcycle auction sales in Australia. The auction house is renowned for its expertise in classic automotive items. Their reputation attracts collectors seeking unique and valuable vehicles.n
This particular Brough Superior SS 100 is among the 283 ever made, all featuring a 1000cc V-twin engine and a double-cradle frame. Its engineering excellence and historical significance make it a prized possession for collectors.n
The auction result underscores Donington Auctions’ prominence in the collector vehicle market, having set multiple records for high-value sales. The company’s ability to secure and auction such rare pieces highlights its leadership in the industry.
