New Programme Seeks Landlord Participation in Gold Coast
And Logan
GOLD COAST — The Salvation Army has announced the launch of The Priority Project, a new initiative aimed at securing safe rental housing for women and families affected by domestic violence in the Gold Coast and Logan areas. The program, introduced this week, collaborates with real estate agencies and private landlords to prioritise eligible women for available rental properties.
Domestic violence is a leading cause of homelessness among women in Australia. According to The Salvation Army, The Priority Project will address this issue by ensuring timely access to long-term private rentals for women who meet the program’s criteria. “This service prioritises women who have the income and resources to be a good tenant and sustain a new tenancy,” a statement from the organisation outlined.
The initiative builds on a successful model previously implemented with Mission Australia in other regions. Property managers and landlords are invited to consider women registered with the programme before or alongside other applicants. The Salvation Army confirmed that women on the Priority Register receive ongoing support throughout the application and tenancy process.
Collaborative Efforts and Community Support
The Priority Project is a collaborative effort between The Salvation Army, Mission Australia, and industry partners. The programme encourages landlords and real estate agents to participate by listing properties as standard private rentals, applying market rents, and retaining full rights. Participation is voluntary, and properties can be listed before or alongside public listings.
The programme supports women and women-led families impacted by domestic violence who have sufficient income to sustain a private rental tenancy and are assessed as tenancy ready. Housing and domestic violence services are also encouraged to refer eligible women to the Priority Register.
The programme highlights the importance of community involvement and the role of local businesses and residents in supporting vulnerable populations. By fostering partnerships with real estate agents and property owners, the initiative strives to create a chain of support linking women in need with landlords willing to provide housing opportunities. These efforts are crucial in addressing the complex challenges faced by women fleeing domestic violence, particularly in securing sustainable housing solutions.
The Priority Project is set to include feedback mechanisms where tenants and landlords can provide input on their experiences. This feedback will be used to refine and improve the program, ensuring it meets the needs of all parties involved. The Salvation Army is committed to transparency and accountability, aiming to create a sustainable model that can be replicated in other regions facing similar housing challenges.
Last updated: 4 April 2026, 8:23 pm
