Social Video Advertising Leads Growth
Global traditional TV and online video revenues are projected to exceed $1 trillion by 2030. This significant growth will be driven by a surge in online video advertising, according to data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, at the FED Show in Madrid.
Maria Rua Aguete highlighted a major structural shift in the media and entertainment industry. Total revenues are forecast to grow from $775 billion in 2025 to $1.03 trillion in 2030, with digital formats, especially advertising, driving most of this growth.
Social video advertising is projected to increase significantly, rising from $309 billion in 2025 to $540 billion in 2030. Platforms such as Meta, TikTok, and YouTube are expected to play a decisive role in generating approximately $400 billion in streaming advertising revenues by 2030.
Shift from Traditional to Digital
A fundamental shift towards mobile-first, short-form, and highly personalized video experiences is reshaping the industry. Discovery algorithms and creator ecosystems are driving both engagement and monetization at scale.
Although online video subscription and transaction revenues are projected to grow from $174 billion in 2025 to $216 billion in 2030, this segment is entering a more mature phase with slower growth compared to advertising-led models.
Traditional TV segments will continue to lose share. Linear TV advertising is expected to decline from $123 billion in 2025 to $113 billion by 2030, with its share falling from 16% to 11%.
Pay TV revenues, including subscriptions and transactions, are also anticipated to decrease from $169 billion to $159 billion, reflecting ongoing cord-cutting and the migration of audiences toward digital platforms.
Maria Rua Aguete remarked, “The industry is undergoing a profound transformation. Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized. Meanwhile, traditional models such as linear TV and pay TV are in structural decline.”
Omdia’s analysis shows that as the industry approaches the $1 trillion milestone, the balance of power is shifting toward digital platforms. Advertising, led by social video, is at the centre of future growth. Omdia, part of TechTarget, Inc. D/b/a Informa TechTarget, provides comprehensive market intelligence that helps industry leaders navigate these changes. Their insights are based on extensive data and conversations with key players in the market.
The growing emphasis on mobile-first and short-form content highlights the importance of adapting to consumer preferences. Social video platforms are becoming crucial to this landscape, with their ability to engage users through personalized content and discovery algorithms.
Last updated: 29 June 2026, 12:35 pm
