Reymond Communications to lead Bertazzoni Australia’s local brand awareness push

Italian appliance brand Bertazzoni Australia has appointed South Melbourne agency Reymond Communications to lead its public relations work across the Australian market.

The partnership will focus on raising the brand’s profile with architects, interior designers, design enthusiasts and premium consumers. Bertazzoni Australia said the strategy would centre on the company’s Italian design heritage, family tradition and kitchen appliances.

Both businesses have a local South Melbourne presence. Reymond Communications is based on Palmerston Crescent, while Bertazzoni Australia is based on Clarendon Street.

Bertazzoni Australia managing director Mark Tragear said the appointment would help the brand build stronger links with Australia’s design community.

“Bertazzoni Australia looks forward to working closely with Reymond Communications as this exciting new chapter begins. Together, the partnership represents a significant opportunity to deepen engagement with Australia’s design community and inspire more consumers to discover the timeless elegance and innovation that define Bertazzoni,” Tragear said.

Bertazzoni has more than 140 years of history behind its cooking appliances, with the brand drawing on culinary and manufacturing traditions from Italy’s Emilia-Romagna region.

The Australian team will work with Bertazzoni’s global headquarters and Reymond Communications on the local PR strategy.

Focus On Design And Lifestyle Audiences

Reymond Communications was founded by Joanna Reymond-Burns in 2012 and works across lifestyle sectors including hospitality, food and drink, travel, tourism, design and property.

Reymond-Burns said the agency would work on increasing awareness of Bertazzoni across Australia.

“We are delighted to work with Mark again as we engage with this prominent European craftsmanship brand, Bertazzoni. We are looking forward to increasing brand awareness and driving more Bertazzoni products into homes, as kitchen pieces that not only look good but function well. We are thrilled to be assisting Bertazzoni in strengthening its presence across the Australian market,” Reymond-Burns said.