Most Brisbane orders are wanted within a day
Brisbane recorded the highest share of flower orders wanted within a day among Australia’s three biggest cities. Fig & Bloom found about 65.8% of Brisbane orders from 2021 to 2025 were scheduled for delivery within a day of being placed.
Melbourne followed at about 63.4%, while Sydney came in at about 62.3%. Fig & Bloom stressed that the measure tracks scheduling lead time, not courier speed or on-time delivery.
Across Queensland, Victoria and New South Wales, spend was almost identical in the year to June 2026. Customers spent about $155 to $156 per order.
Toowong and South Brisbane posted the highest average spend among the leading sending suburbs at about $174 an order. That put them ahead of Melbourne’s Brighton and Toorak at about $173 and Sydney’s North Sydney and CBD at about $170.
Toowong and South Brisbane
Kellie Brown, co-founder of Fig & Bloom, said Brisbane stood out for acting fast. She described it as the quickest of the three cities to want flowers there.
Importantly, the suburb figures measure spend per order, not wealth. Likewise, the lead-time result does not measure delivery speed.
Brisbane also appeared as the most balanced market for reasons behind flower sending. Orders were split across good news and hard days alike.
By contrast, Sydney leaned more toward celebration orders. Melbourne leaned more toward sympathy orders.
Fig & Bloom found the three markets were still more alike than different. Message cards ran to almost the same length, and average spend stayed near the same level.
The findings draw on two sets of records. One covers Fig & Bloom orders in the 12 months to June 2026, and another reviews the brand’s order records from 2021 to 2025.
The full story appears on Fig & Bloom’s website.
Each arrangement is photographed before it leaves the studio, including the gold-foiled message card, so customers can see exactly what arrived.
However, the company noted that its buyers are a premium, gift-led customer group rather than a population-wide sample. As a result, the figures are directional, not a census of all flower buyers.
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