Flybuys credits begin from 30 September
Coles has launched a new Curtis Stone Summer Entertaining collectables campaign, with a two-week pre-earn period starting on 16 September 2026 and Flybuys credits available from 30 September 2026.
The exclusive range has eight pieces across food preparation, cooking and serving. Customers can collect the items while doing their regular shop in stores and online, while stocks last.
Items named in the range include oil pourers, grill presses and air fryers. The collection is aimed at casual lunches, impromptu dinners, family gatherings and festive celebrations over summer.
New research commissioned by the retailer tied the launch to entertaining habits. In Coles Circle research conducted from 2 September to 8 September 2026 with 3,828 people, 33% of Australians said they wanted to be more spontaneous this summer, including by hosting or attending last-minute dinner parties.
However, only 30% said they had hosted a last-minute dinner party across August. As a result, the company positioned the campaign around easier home entertaining.
Pre-earn starts on 16 September
From 16 September 2026, customers who previously took part in eligible Coles collectables campaigns can begin earning credits during the pre-earn period.
Then, from Wednesday 30 September 2026, eligible Flybuys members can earn one cookware credit for every $20 spent in a single eligible transaction. The offer applies when shoppers scan or enter their Flybuys in-store or online at Coles.
Curtis Stone, a Coles ambassador and Michelin-starred chef, said some of his favourite meals are the ones that come together on the fly. He said good food, a few loved ones and a relaxed table can be enough for a dinner party.
Stone also recommended choosing a couple of dishes guests will enjoy, using fresh seasonal ingredients and putting food in the middle of the table to share. According to Stone, that approach creates a more relaxed atmosphere for last-minute entertaining.
The company said the pieces were designed to help customers prepare, cook and serve food with less planning. Coles did not disclose redemption end dates or the number of credits needed for each item.
