Constellation Pro Enhances Creative Production
Dash Social has launched Constellation Pro, a new AI-powered suite designed to address brand governance challenges for enterprise marketing teams. The announcement was made on June 17, 2026.
Constellation Pro aims to streamline the creative process by ensuring that AI-generated photos and videos align with a brand’s identity. The tool uses Dash Social’s Vision AI technology, integrating visual identity, audience preferences, and real-time performance data.
Thomas Rankin, co-founder and CEO of Dash Social, stated, “It is impossible to make high-quality, on-brand creative with generic AI solutions. Constellation Pro brings brand intelligence into the creative process, generating photos and videos that are campaign-ready while ensuring global brand narrative is governed regardless of application.”
Addressing AI Creative Challenges
New research by Dash Social highlights that 63% of marketers need to make significant edits to AI-generated creative outputs. The survey also found that no marketer could produce a usable asset in fewer than five prompts, underscoring the need for more efficient solutions like Constellation Pro.
Marketers surveyed expressed that maintaining brand consistency and creative quality are major challenges when using AI-generated content. Constellation Pro addresses these concerns by ensuring outputs are realistic and brand-consistent, reducing the need for extensive revisions.
The business case for AI-generated creative is clear, with 97% of marketers feeling pressure to scale creative production. All marketers surveyed are evaluating AI tools to meet this demand. Constellation Pro is a solution designed to meet these needs by multiplying approved creative into a library of brand-aligned assets.
Vision AI, Dash Social’s proprietary technology, powers Constellation Pro. It ensures creative outputs are always on-brand, which reduces the need for prompting and manual refinement. This technology is built on a decade of AI innovation and development.
Concerns around brand safety remain widespread, as more than half of marketers surveyed cited brand consistency and creative quality as key concerns. In addition, 79% expressed concerns about unrealistic outputs, brand dilution, or consumer trust.
When asked what matters most in AI-powered creative tools, marketers ranked realistic, brand-consistent outputs as the highest priority, followed by faster creative production and the ability to create assets at scale.
Available to early-access customers initially, Constellation Pro is expected to be widely available later this year. Dash Social’s suite is trained on the performance data of over 50 billion photos and videos, bringing this foundation into creative and performance workflows.
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Last updated: 29 June 2026, 11:49 am
