Australian flower cards most often said 'thinking of you'

Most flower cards sent with Fig & Bloom orders in Australia included a written note, and the most common phrase was “thinking of you” rather than “happy birthday”.

Fig & Bloom analysed a full year of anonymised card messages attached to flower orders to June 2026. Names were stripped out before the florist reviewed the data.

Across that period, 93% of orders carried a written message. Only about one in 14 customers left the card blank.

On average, each message ran to about 29 words. The longest message in the year topped 400 words.

Fig & Bloom message data

More than one in seven cards included the words “thinking of you”. That put the phrase ahead of both “happy birthday” and “love you”, which ran almost level behind it.

Birthdays were the biggest occasion at 26% of messages. However, sympathy and support together came close behind.

According to Fig & Bloom, the results offered a candid look at how Australians wrote during illness, grief and other hard times. Comfort messages appeared more often than standard birthday greetings.

Love appeared in nearly one in five messages. By contrast, about one in 10 messages was an apology, so love was written about twice as often as sorry.

A third of messages ended in kisses. Meanwhile, only about 6% used an emoji, almost always a heart.

Each order’s note is printed on a gold-foiled card and photographed before it leaves the studio. Fig & Bloom is an Australian florist and published the findings in an announcement.

The full data story, including the most-used words and a full occasion breakdown, is available at figandbloom.com.

Because the sample came from one florist, it does not cover the whole flower market. Even so, the year-long dataset to June 2026 shows what many customers chose to write when sending flowers in Australia.