Key Points of the Reform Package
The Federal Government has unveiled a comprehensive package of gambling reforms aimed at reducing gambling-related harm across the nation. These changes are set to take effect starting 1 January 2027. Key measures include a ban on gambling advertisements across TV, radio, and online platforms.
Celebrity and sports player endorsements will be prohibited under the new regulations. Gambling advertising will be removed from sports venues and player uniforms to minimise exposure, especially to young audiences. Professor Dan Lubman, Executive Clinical Director of Turning Point, commented on the significance of these reforms, stating, “Today’s announcement is a welcome and important step toward recognising gambling harm as a major public health issue in Australia.”
Inquiry and Recommendations
The reforms are a direct response to the 2023 parliamentary inquiry led by Peta Murphy MP. The inquiry recommended a phased ban on all forms of gambling advertising and sponsorship to protect vulnerable individuals, particularly young people, from gambling-related harm. This inquiry also highlighted the need for a national strategy to prevent and reduce gambling harms, suggesting that a duty of care should be imposed on wagering operators.
Support systems are in place for those affected by gambling. Gambling Help Online provides resources including a 24/7 helpline at 1800 858 858 for individuals concerned about their own or others’ gambling issues. Professor Lubman noted, “We need investment in early intervention, treatment, and support services that people can access before they reach crisis point.”
According to Professor Lubman, “Three out of four Australian children see betting as a normal part of sport, and we know childhood experiences of gambling are associated with higher rates of harm in adulthood.” Reducing children’s exposure to gambling promotion is both evidence-based and long overdue, he added.
In his clinical and research work, Lubman observes the impact gambling harm has on individuals and families. He often sees people present late, when financial stress, relationship breakdown, and mental health challenges have already taken hold.
The full government response to the Murphy Inquiry is anticipated when parliament reconvenes on 12 May. This response is expected to outline further steps and strategies to address gambling-related issues effectively. For more experts, news, opinion, and analysis, visit Monash News.
Last updated: 4 April 2026, 7:51 pm
