AI Market Intelligence Fuels Growth
In 2024, Hisense, known globally for home appliances and smart technologies, reported a significant 38% increase in TV sales value across Western Europe. Insights from NIQ’s AI-powered market intelligence were pivotal to this achievement.
NIQ, a leader in consumer intelligence, partnered with Hisense to facilitate its expansion into over 20 key markets and more than 12 product categories. Hisense faced the challenge of diverse consumer preferences in regions like Western Europe, Eastern Europe, and Latin America. Their strategic collaboration allowed Hisense to address these differences effectively.
Jerry Liu, Chairman of Hisense VIDAA, expressed, “For Hisense, our collaboration with NIQ goes beyond mere access to market data. It serves as the foundation for building trusted local partnerships and unlocking sustainable growth in crucial regions.” Liu’s emphasis on this partnership highlights its importance.
Driving International Success
Hisense integrated NIQ’s insights into daily operations, which enabled quicker and more informed decision-making. This shift from retrospective reporting to proactive strategies allowed anticipation of consumer demand, better inventory alignment with distributors, and pricing adjustments based on evolving market conditions.
With NIQ’s AI-powered intelligence, Hisense could refine product positioning and optimise investment strategies. From 2015 to 2024, Hisense experienced an 18% compound annual growth rate in overseas revenue, covering TVs and household appliances.
Julian Baldwin, President of Global Strategic Accounts at NIQ, stated, “Hisense is a prime example of how global brands can leverage AI-powered market intelligence to scale confidently.” Baldwin’s comments underline the effectiveness of this approach.
As they look to the future, Hisense focuses on enhancing AI-driven foresight to predict consumer trends and support sustainability-led innovation. This strategy aims to facilitate faster, more automated decision-making processes, further accelerating Hisense’s growth trajectory.
Hisense’s commitment to AI technologies will help anticipate market changes and drive innovation. This strategy is expected to support ongoing success in the global market, reinforcing competitiveness across Europe, Latin America, and emerging regions.
NIQ’s broader focus on embedding AI into its solutions exemplifies how companies can move from insight generation to decision systems that enable faster, smarter growth at scale. This approach is integral to helping brands like Hisense navigate complex market landscapes and achieve sustainable growth.
In Western Europe alone, Hisense’s collaboration with NIQ led to a 38% year-on-year TV value growth in 2024. This growth is part of a larger trend, as Hisense strengthens its presence and competitive positioning across Europe, Latin America, and other growth regions.
