AI Insights Propel Hisense's European Expansion
Hisense has achieved an impressive 38% year-on-year growth in TV sales in Western Europe. This remarkable success is largely due to the AI-powered market intelligence provided by NIQ. The collaboration highlights major accomplishments in adapting to local market demands and improving product offerings significantly.
NIQ, a leader in consumer intelligence, has been instrumental in Hisense’s strategic approach. Offering detailed insights, NIQ has enhanced decision-making processes and supported the company’s international expansion. Hisense has grown across more than 20 key markets and over 12 categories, attaining measurable growth.
Jerry Liu, Chairman of Hisense VIDAA, emphasised, “For Hisense, our collaboration with NIQ is far more than access to market data. It’s the foundation for building trusted local collaborations and unlocking sustainable growth in key regions.”
