Coles Prepares for Record Sales Amid Easter Rush
SYDNEY — The hot cross bun debate has taken a new turn as research reveals that Australians now prefer microwaving their hot cross buns over toasting them, according to a recent study by Coles. The findings, released this week, show 32% of consumers opt for the microwave, while 29% still prefer the traditional toaster method.
As Easter approaches, Coles anticipates selling over 55 million hot cross buns across Australia, with Victoria leading the charge having already sold 10 million buns. New South Wales and Queensland follow closely behind with 9 million and 8.5 million buns sold, respectively.
Nationwide Hot Cross Bun Preferences
The study also highlights that a quarter of Australians enjoy their hot cross buns straight from the packet without heating. Coles General Manager for Bakery, Dairy and Frozen, Brad Gorman, noted, “Hot cross buns are a simple Easter ritual Australians look forward to each year, and our data shows there’s no single way to enjoy them, whether warmed in the microwave, toasted, or eaten straight from the pack.”
The popularity of the classic fruit variety remains strong, with 40% of consumers choosing it, followed by chocolate chip options. To meet demand, Coles has utilised over 568 tonnes of fruit mix for its hot cross bun range. Gorman added, “This year we’re offering our biggest hot cross bun range yet, from traditional fruit favourites to chocolate and limited-edition flavours for customers to try.”
Coles is also offering a special promotion on its hot cross buns, with a 6-pack available for two for $6 until April 7. The announcement comes amidst a growing trend of diverse consumer preferences and increasing demand for variety in seasonal products.
Source: newshub.medianet.com.au
Last updated: 29 June 2026, 12:39 pm
