Melbourne Central Hosts Revolutionary Cinema Format
HOYTS has unveiled its groundbreaking LED movie experience at the Melbourne Central flagship cinema, offering a new standard in immersive viewing as of 4th May 2026. This initiative represents a leap forward in cinema technology, redefining how audiences enjoy movies.n
The HOYTS APEX format is characterised by a super-sized 21-metre LED screen composed of over 17 million pixels. This setup provides viewers with images that are not only brighter but also more vivid, enhancing the overall visual experience.n
Unlike previous systems, the innovative screen is fully acoustically transparent, allowing sound to align perfectly with the visuals. As a result, viewers can enjoy a seamless audio-visual experience that immerses them in the action.n
Damian Keogh, CEO and President of HOYTS Group, stated, “HOYTS APEX represents a defining moment for HOYTS and for cinema more broadly, setting a new benchmark for what the big screen experience can be.”n
Advanced Cinema Technologyn
The LED technology used in HOYTS APEX offers 30 times better picture contrast than traditional projection methods. A 160-degree wide viewing angle ensures consistent image quality from every seat in the theatre.n
Dolby Atmos integration further enhances the experience by providing an immersive audio environment. Combining cutting-edge visual and audio technology creates a cinema experience that is unparalleled in clarity and depth.n
Dr. Man Nang Chong, Chairman and CEO of GDC Technology, remarked, “The LED system behind HOYTS APEX offers 30 times better picture contrast and millions more pixels than traditional cinema projection, resulting in remarkable clarity and detail.”n
HOYTS Melbourne Central cinema will showcase this technology in upcoming releases. Audiences can look forward to highly anticipated films like ‘Mortal Kombat II’ on 7th May and ‘Star Wars: The Mandalorian and Grogu’ on 21st May.n
Following this pioneering move by HOYTS, Melbourne Central is reinforced as the leading cinema destination in Victoria. The introduction of HOYTS APEX is expected to attract cinema enthusiasts from across the region, eager to experience the next level of movie viewing.n
Besides the technological advancements, the LED screen’s durability ensures that maintenance is reduced, offering a more sustainable option for cinema operators. This new format also allows for more creative possibilities in film production, as directors can leverage the enhanced capabilities of the display.
Last updated: 5 May 2026, 12:09 pm
