Dual Brands and New Models on Display
As the 2026 Beijing International Automotive Exhibition approaches, Jetour International is set to officially unveil its ‘Travel+’ strategy. This initiative outlines the company’s development roadmap, focusing on brand, product, ecosystem, and cultural initiatives.
For the first time, Jetour will present its dual brands, Jetour and Soueast, together. This collaboration highlights a cohesive brand matrix and strategic synergy, aiming to create vehicles tailored for travel and daily life.
According to the company’s plans, the exhibition will feature new models such as the Jetour T1 i-DM, T2 i-DM, G700, Soueast S08 DM, and various concept cars. These vehicles cater to different needs, from urban commuting to professional off-road experiences.
Jetour’s ‘Travel+’ strategy has evolved beyond product features into a lifestyle that connects people, cultures, and emotions. This approach guides the development of their product lineup and ecosystem, covering areas like user communities, cultural co-creation, and regional partnerships.
Global Community and Cultural Initiatives
Worldwide, Jetour has established more than 300 Jetour Clubs, fostering strong user communities. In 2025 alone, the company organized over 500 activities to nurture travel and off-road culture. the customization business for models like T1, T2, and G700 is available in over 30 countries and regions.
The company is heavily involved in sports and cultural events. Since 2020, Jetour has sponsored football events across Africa, South America, the Middle East, and Southeast Asia. They also participate in cultural events like Malaysia’s National Marathon and the UAE’s LIWA Festival.
During Auto China 2026, Jetour will collaborate with renowned EDM producer Alan Walker. This partnership will explore the fusion of electronic music culture and the off-road spirit, marking a new chapter in Jetour’s global strategy.
Jetour is committed to ESG principles, conducting initiatives focused on social welfare in countries like Saudi Arabia, Kazakhstan, and Angola. The company also collaborates with the Cheetah Conservation Fund in Africa to protect wildlife, integrating the off-road spirit with nature conservation efforts.
Since the introduction of the ‘Travel+’ strategy, Jetour has transformed its brand philosophy into a tangible lifestyle. The company has sold over 2.27 million vehicles globally and amassed more than 50 million fans worldwide. As Jetour continues to expand, it integrates cultural identity with its brand, reinforcing its commitment to crafting vehicles that resonate emotionally with users.
