Grand Event Celebrates Miami Store Launch
U.S. Polo Assn. unveiled its global flagship store at Bayside Marketplace in Miami, marking the occasion with a lively waterfront celebration on April 20, 2026. Attendees experienced a vibrant atmosphere filled with sport and style.
Professional polo players, Olympians, and personalities from the worlds of sport, fashion, and culture gathered to witness the grand opening. The 3,000-square-foot store replaces a previous location, offering an expanded retail experience that showcases the brand’s heritage.
J. Michael Prince, CEO of USPA Global, expressed pride in welcoming global consumers to a location representing youthful and inspirational style. Situated at 401 Biscayne Boulevard, the store provides a modern and immersive shopping environment.
Store Features and Celebrations
This store offers a comprehensive range of collections for men, women, and children, making it a destination for fashion enthusiasts. Interactive brand moments included athlete meet-and-greets and custom-embroidered polo shirts.
Lucas Escobar, U.S. Polo Assn. Global Ambassador, joined Olympians Nicole Frank Rodriguez and Oumy Diop among others. Guests enjoyed giveaways and live entertainment, reflecting the brand’s strong connection to sport and style.
President of JRA, Cliff Lelonek, described the Bayside Flagship as a strategic milestone in expansion efforts. The store’s design focuses on efficiency and accessibility, featuring large LED screens and a vibrant display of polo shirts.
Aligning with the global campaign “The Polo Shirt: An Icon Born from the Game,” the opening highlights the polo shirt’s evolution as a style staple. This campaign is launched across 190 countries, reinforcing brand identity.
U.S. Polo Assn.’s Miami store is poised to drive brand growth both locally and nationally. The event successfully positioned the brand as a leader in the sports lifestyle market, attracting hundreds of guests to the celebration.
Partygoers enjoyed complimentary bites and cocktails, including the limited-edition U.S. Polo Assn. Rosé and Divot Stomp Cocktail. Attendees danced the night away, fully immersing themselves in the brand’s sport-inspired lifestyle.
A massive inflatable U.S. Polo Assn. polo shirt provided a fun photo opportunity for fans, while the store’s interactive features engaged visitors throughout the event. Bayside Marketplace proved to be a fitting backdrop for this grand opening.
