Kenwood Masterclass winners receive flights, accommodation and Prahran event access
Kenwood has launched a Mother’s Day campaign offering five winners a Melbourne-based baking experience with pastry chef Emelia Jackson. The initiative links product purchases to a prize draw, with entries open until 17th May 2026.
Consumers who purchase a qualifying Kenwood stand mixer during the promotional period can enter the draw for one of five trips for two. Each prize includes return flights, accommodation, and access to a baking masterclass led by Emelia Jackson.
In addition, the experience includes a private group lunch held in Prahran following the masterclass. The event is scheduled to take place on 14th June 2026.
Kenwood Brand Manager for Australia and New Zealand Abby Lord said the campaign highlights the role of home cooking in everyday life. “At Kenwood, we create tools that are designed with real purpose and are designed for real kitchens. This empowers home cooks of all skill levels and backgrounds to create with confidence, deliver consistently, and make food worth sharing,” Abby said.
She added that the collaboration reflects shared values between the brand and the chef. “Partnering with Emelia Jackson, who really embodies Kenwood’s warm, welcoming and authentic brand persona, allows us to show that anything is possible in the kitchen with the right tools.”
Entry process and campaign details
To enter the promotion, consumers must purchase an eligible Kenwood stand mixer from the official website or participating retailers. These retailers include Myer, David Jones, Harvey Norman, and The Good Guys.
After purchase, entrants must complete product registration via the Kenwood promotional page and upload proof of purchase. They must then submit an additional redemption form to finalise their entry.
Orders placed through the Kenwood website receive an automatic email invitation to enter the competition. However, all entries must be completed before the closing date of 17th May 2026.
Emelia Jackson, who is a Kenwood ambassador and professional pastry chef, said the campaign reflects her experience in both home and professional kitchens. “Being a busy mama to two young kids, I wear two hats in the kitchen. Not only do I need professional quality to handle the most technically challenging recipes, but also to help me power through lunchbox prep and quick weeknight dinners. Having tested so many mixers in my career, I can honestly say Kenwood is the only brand I trust,” Emelia said.
She also described the role of baking in her work and personal life. “For me, baking is as much about the thrill of creation as it is about the people you share it with. I can’t wait to get into the kitchen with our winners, create some of my all-time favourite sweet treats with Kenwood, and then sit down to a beautiful lunch that proves the best food is the kind that brings us together.”
The campaign positions the masterclass as the central component of the prize, combining a hands-on session with a shared dining experience.
