Australian customers get new broadcast and podcast monitoring tools
Medianet has become the first partner to integrate the TVEyes Premium Media Player into its platform, giving customers in Australia immediate access to the new broadcast and podcast monitoring tool.
This rollout is the first deployment of the TVEyes Premium Media Player across the TVEyes global partner ecosystem. As a result, Medianet customers in Australia are getting the update before any other partner market.
Medianet and TVEyes have a longstanding partnership. The new integration expands Medianet’s media intelligence offering with a more streamlined platform for discovering, analysing and sharing coverage.
TVEyes describes the Premium Media Player as its most advanced media monitoring player so far. It combines search, navigation, clipping and sharing tools with an enhanced viewing experience.
Amrita Sidhu outlines rollout
Amrita Sidhu, managing director of Medianet, argued that speed is critical when communications teams need to turn coverage into action. She added that the partnership strengthens Medianet’s ability to deliver timely and relevant media insights across Australia.
“Media intelligence is most valuable when it helps organisations move quickly from information to action,” Sidhu said.
Built for broadcast and podcast monitoring, the player helps teams find relevant coverage faster. It also supports impact analysis, clip sharing and quicker responses to breaking developments.
According to Medianet, the updated experience helps users track influential conversations and measure earned media performance. Those tasks matter for communications teams that need to show results to stakeholders.
Meanwhile, TVEyes has built the player on its established broadcast monitoring technology. The company combined those foundations with simpler ways to search, view and share media content.
Daren Benzi, chief commercial officer at TVEyes, identified Medianet as the first partner to adopt the player. He called it the most advanced and comprehensive media monitoring player TVEyes has developed.
For Medianet customers, the change is already live. Users can search coverage, move through content, clip key moments and share material from one interface.
Because the tool brings several functions together, communications teams can move faster from discovery to analysis and reporting. That workflow is designed to make media monitoring more efficient and more actionable.
Medianet is an Australian media intelligence and communications platform. With this launch, it is bringing newer TVEyes broadcast and podcast monitoring features to the local market ahead of other global partners.
