Strengthening Global Presence in Wellness
Merrithew, a global leader in mindful movement education and equipment, announced its acquisition of the GYROTONIC organisation on June 11th. This strategic move solidifies Merrithew’s position in the wellness industry.
Founded by Juliu Horvath, the GYROTONIC organisation is renowned for its unique movement methods that integrate fluidity, strength, and mobility. These methods are practiced in over 135 countries globally in studios and wellness centres. Merrithew aligns with its expansion strategy by enhancing its capability to provide comprehensive education and equipment in the mindful movement sector.
Jim Heidenreich, CEO of Merrithew, stated, “This is an incredibly meaningful moment for Merrithew and the broader mindful movement community. The addition of GYROTONIC expands Merrithew’s global reach, deepens our movement education portfolio, and reinforces our long-term vision of changing lives through mindful movement.”
Enhancing Movement Education
Integrating GYROTONIC’s methods, Merrithew aims to broaden its educational offerings and support a wide array of fitness and wellness professionals worldwide. This acquisition marks a pivotal moment in Merrithew’s growth, reinforcing its commitment to the expanding mindful movement market.
Since its founding in 1988, Merrithew has trained over 90,000 instructors worldwide. Known for its STOTT PILATES Movement System, the company provides a wide range of training, equipment, and resources for the wellness community. The addition of GYROTONIC is expected to enhance this ecosystem with its distinctive approach to holistic movement.
Merrithew will serve a growing community of movement enthusiasts, instructors, and wellness professionals with an enriched portfolio of education and equipment tailored to whole-body health. The company plans to integrate and support the GYROTONIC and GYROKINESIS methods while maintaining their original philosophy and educational standards.
The GYROTONIC and GYROKINESIS methods, internationally recognised for their distinctive approach to movement, combine fluidity, strength, mobility, coordination, and rehabilitation through specialised equipment and movement sequences. Practiced in studios and wellness centres worldwide, these methods have cultivated a deeply loyal global community of instructors, trainers, therapists, and movement professionals.
