Sound-Inspired Event at The Row DTLA
On 5th June, PUMA and visionary designer Salehe Bembury hosted an immersive event at The Row in Downtown Los Angeles. This event celebrated the launch of their latest collaboration, the TRVL WEAR collection, ahead of football’s biggest global tournament.n
Historic The Row was transformed into a series of interactive environments, offering guests a unique insight into the creativity behind the PUMA x Salehe Bembury partnership. The collaboration introduces a bespoke collection of travel wear and goalkeeper kits for PUMA’s 11 national federations in the tournament, marking PUMA’s second chapter of football introductions this summer. Following the launch of national federation kits in March, this collection blends everyday streetwear with football culture.n
Throughout the evening, notable figures such as designer Salehe Bembury, Ghanaian rapper Black Sherif, and other cultural tastemakers engaged with the collection through various interactive experiences. Highlights included the unveiling of the ‘Hidden Frequencies’ sneakers, showcasing the UV-reactive feature of the Velum 1 Akita. Bembury expressed enthusiasm for the collaboration, highlighting the innovative design elements.n
Music and Interactive Experiencesn
Music programming was curated by Favela Worldwide, featuring performances by DJs from the collective, including D33J, Siobhan Bell, 2 D0GS, Brian Vidal, and Sophie Fray. Attendees experienced a blend of football, tactile craftsmanship, and global music culture, reflecting the collaboration’s spirit and PUMA’s approach to sport culture on and off the pitch.n
Available globally, the PUMA x Salehe Bembury TRVL WEAR collection reimagines iconic PUMA silhouettes. This includes the PUMA KING tracksuit, jerseys, shorts, bespoke travel wear, goalkeeper kits, and the debut of the Velum 1 sneakers. These pieces are already being sported by players from Côte d’Ivoire’s national football team and will continue to be worn throughout the summer. The Velum 1 sneaker features a unique UV-reactive element, adding a touch of innovation to the collection.n
The limited collection is available for purchase today at PUMA.com, PUMA stores, and select retailers, allowing fans worldwide to experience the innovative designs first-hand. This collaboration marks a significant moment in PUMA’s efforts to merge fashion with sports, creating a global impact.
Last updated: 29 June 2026, 11:53 am
