Campaign Highlights Beauty Nutrition Benefits
Television personality Sonia Kruger has been named the new brand ambassador for The Collagen Co., a leading Australian beauty nutrition company. The partnership, announced on 3rd May, aligns Kruger’s commitment to wellness with the brand’s mission to support beauty from within.
Beginning this month, the campaign will be broadcast across television, digital platforms, and social media channels nationwide. It aims to showcase The Collagen Co.’s focus on simple and effective beauty nutrition that supports ageing well.
The Collagen Co. offers a range of products including Premium Collagen Peptides, Glow Shakes Meal Replacement, and Super Beauty Greens. These products are designed to provide visible results and fit seamlessly into daily routines.
Sonia Kruger expressed, “At this stage of my life, I’m really intentional about how I live. I want to feel fit, healthy and vibrant – but also happy and at peace. It’s less about anti-ageing and more about ageing well, and doing the small things consistently that support you long term.”
Focus on Science-Backed Beauty
The Collagen Co. prides itself on creating beauty nutrition products that combine scientific formulations with great taste. Their products, such as Beautiful Energy and Hydraglow, are available at www.thecollagen.co and Chemist Warehouse stores across Australia.
Fenella Frost, Head of Brand Marketing at The Collagen Co., stated, “We’re incredibly proud to partner with Sonia Kruger, who so naturally embodies what The Collagen Co. stands for. Sonia has always taken a considered, confident approach to her well-being, choosing what works for her and leaving the rest.”
Kruger’s collaboration is focused on promoting products and encouraging beauty and health balance. The new TV commercial featuring Kruger will highlight the brand’s core message that beauty nutrition can be both effective and enjoyable.
The partnership officially commences in May, with a fully integrated campaign designed to drive national reach and connect with audiences at scale. The Collagen Co. aims to enhance its presence in the beauty nutrition market by leveraging Kruger’s influence.
The brand’s comprehensive product line also includes items like Super Beauty Greens and Hydraglow, which are formulated to deliver beauty benefits while ensuring great taste. These products are accessible through their website and major Australian retail outlets, ensuring easy access for consumers nationwide.
Last updated: 4 May 2026, 5:49 am
