June Launch Features Ariana Grande
June 2026 marks the debut of Swarovski’s latest jewellery collection, conceived by Global Creative Director Giovanna Engelbert. This collection bursts with vibrant, candy-coloured pieces and fruit-themed charms, evoking a sense of joy and exuberance. Global Brand Ambassador Ariana Grande embodies the playful and bold spirit of the collection in the campaign, which highlights strawberry-adorned jewellery and charms, reflecting the euphoric feeling of a sugar rush.
Sweet-inspired shades redefine timekeeping with the iconic Millenia-inspired Swarovski watch collection. Their bold octagon-shaped crystals allow for maximalist layering or can make an instant colour pop statement when worn solo. Crafted using a debut technique, precision-cut red crystals in five shades are suspended in clear resin to create a mesmerizing strawberry motif. These elements are seen in the pendant, ring, and charm, perfect for picnics and garden parties.
Unique Charm Designs
Personalisation takes centre stage with Swarovski Charms, which offer designs featuring ripe fruits, sweet bees, and good luck emblems. Each charm is crafted to add a spark of joy to any jewellery piece or serve as a thoughtful gift. The collection, available since February 2026, invites customers to embrace self-expression through its vibrant designs. The campaign featuring Ariana Grande continues throughout the season.
Swarovski has a rich history, founded in 1895 by Daniel Swarovski in Austria. The company is renowned for impeccable quality and craftsmanship, creating the world’s finest crystals, jewellery, and accessories. It operates in more than 140 countries worldwide, employing approximately 18,300 people. Sustainability measures are a focus, making a positive impact on people, society, and the planet.
For more details and images of the collection, contact Head of Marketing Goncalo Pinto da Costa or PR Executive Georgina Ure. The collection’s release is an invitation to shine throughout the season, bringing an extravagant and expressive moment for the House.
