Tinybeans CEO appointment follows first EBITDA-positive quarter
Tinybeans has appointed Tracy Cho as its permanent chief executive officer after a five-month stint as interim CEO that began in February 2026.
The ASX-listed family technology platform announced the move on 14 July 2026 in Sydney, NSW, as it looks to build on its first EBITDA-positive quarter and grow further in the United States.
During Q3FY2026, Tinybeans posted quarterly revenue of US$1.79 million, up 86% from the previous corresponding period.
Subscription revenue reached US$1.45 million, while operating cash flow came in at US$324,000.
That quarter marked the first EBITDA-positive result in the company’s history.
Across the Tinybeans and Qeepsake platforms, the business now has about 95,000 paying subscribers. Retention rates stand at 95% for Tinybeans and 79% for Qeepsake.
Tinybeans acquired US-based journalling platform Qeepsake in late 2025. Since then, the company has shifted from integration work to its next growth phase.
US market drives Tinybeans
The United States now generates about 98% of group revenue and accounts for 84% of users, underlining why the company is centring its strategy there.
Cho joined Tinybeans through the Qeepsake acquisition and had previously led that business. She is based in Connecticut, close to the market that now supplies almost all of Tinybeans’ revenue.
Board chair James Warburton said: “Over the past five months, Tracy has demonstrated the commercial capability and leadership the Board was looking for in a permanent CEO.”
The board’s decision gives the company leadership continuity as it tries to turn subscriber growth into sustained financial performance.
Cho brings more than 20 years of experience in US digital media and technology businesses. Her background includes leading companies through shifts from traditional media to digital platforms and building new subscription revenue streams.
Because Tinybeans now relies heavily on recurring income, that experience aligns with its operating model across both platforms.
The permanent appointment also keeps the current leadership structure in place following the late-2025 Qeepsake acquisition, rather than bringing in an external chief executive.
For investors, the change follows stronger operating metrics in Q3FY2026, including revenue growth, positive EBITDA, positive operating cash flow and high Tinybeans retention.
