Fans to Gather at Cremorne Store

Adidas is bringing together Westpac NSW Blues fans for an exhilarating march to the Melbourne Cricket Ground (MCG) on Wednesday, 17th June. This event is part of the lead-up to the State of Origin Game II. The march will start from the Adidas Cremorne store, ensuring it will be a memorable gathering for supporters.n

Opening at 4:30pm, the store will transform into the BLUE Zone, a fan rally point designed to unite the community. Guests can enjoy activities such as face painting, temporary tattoos, and team photo opportunities. These activities aim to create a vibrant and unified fan experience.n

Supporters are encouraged to arrive early. Exclusive Adidas merchandise will be available for purchase. Free heat-pressed patches and temporary tattoos will allow fans to show their support in style. The BLUE Zone also includes a fan message wall where supporters can express their enthusiasm for the team.n

Event Details and Activitiesn

The event’s highlight will be the BLUE March, departing the Adidas store at 6:30pm. Fans will march together through Melbourne, forming a powerful procession toward the MCG. This march generates excitement and unity among supporters, culminating in their arrival at the stadium around 7:05pm.n

Adidas will provide exclusive LED wristbands to participants, enhancing the game-day experience. These wristbands will light up the crowd, adding to the visual spectacle of a sea of blue across Melbourne. The event promises to be a remarkable showcase of fan spirit.n

Adidas invites local Melburnians and travelling Westpac NSW Blues supporters to join the pre-game rally at the store, located at Shop 3, 65 Dover Street, Cremorne, VIC 3121. The BLUE Zone remains open until 8:00pm, allowing fans ample time to gather and prepare for one of the biggest nights in Australian sport.n

This event offers an excellent opportunity for fans to connect and celebrate their team.

Last updated: 29 June 2026, 11:51 am