Survey Highlights New Health Advice Trends
Australian parents are increasingly turning to social media and AI tools for health advice as traditional healthcare becomes more challenging to access due to time and cost pressures. This trend is highlighted in the 2026 Bupa Pulse Check survey released on 26th April.
The survey, conducted by Quantum Market Research in partnership with Bupa, reveals that social media platforms like TikTok and Instagram are becoming primary sources of health information for parents. Thirty per cent of respondents reported purchasing health products influenced by online content.
Almost 40% of Australians believe that bite-sized health content viewed online helps them make healthier choices. social media is now used almost as frequently as clinical professionals for mental health support, with 18% accessing it for help.
The Bupa Pulse Check indicates that 57% of Australians rate their mental health as good or excellent. However, the methods for accessing support have diversified, with digital options such as AI tools and mental health apps gaining traction.
Cost-of-Living Pressures Affect Health Choices
One-third of Australians reported that the cost of living impacts their ability to make healthy choices, particularly in purchasing fresh produce and engaging in preventive health care. This financial strain is reshaping how Australians approach health and wellbeing.
Dr Nic Woods, Bupa's Chief Health Officer, noted, "Digital health is now firmly embedded in how we look after our health. Australians aren't swapping doctors for social media, they're using digital platforms and tools as a first step."
The survey also found that 70% of employed Australians have experienced burnout, and 42% find it difficult to manage their health and wellbeing, with cost being the largest barrier. Interest in predictive medicine is rising, with 63% considering it for future use.
Richard Frost, Managing Director of Quantum Market Research, commented, "The rise in interest in predictive and preventative healthcare shows Australians are thinking differently about health and these approaches are increasingly front of mind."
The survey also highlights that 33% of Australians feel their quality of life has improved over the past year, the highest in four years. Meanwhile, 57% express a desire to lose weight, with many considering weight loss drugs, especially women in their 40s.
72% of Australians are concerned about developing a chronic illness, with cancer being the top concern. These findings underscore the importance of health education and access to reliable health information.
Last updated: 27 April 2026, 12:24 pm
