More than 40 Bluey items hit selected stores
Coles will launch an exclusive Bluey Coles Best Buys range in selected Australian stores on Friday 17th July 2026.
More than 40 Bluey-inspired products will go on sale in the limited-edition collection, with exclusive designs and collectibles for kids and families.
Prices start at $15 for a silicone Duck Cake mould and go up to $60 for a Bluey Ceramic Tea Set.
Other products include a Bluey Granny Chair for $50, a Bluey Duck Cake 3D Cookie Jar for $40, a Bluey Mini Kitchen & Toaster for $45, a Bluey Cash Register for $30, a Bluey Cricket Ball Drink Bottle for $20 and Bluey Oversized Hoodies from $25.
Fans of the TV show will spot references to Bingo’s birthday Duck Cake and the Grannies play theme across the range.
For parents who remember Bandit’s Duck Cake struggle, Coles has pitched the silicone mould as an easier way to recreate the cake at home.
Leanne White, Coles General Manager Commercial Health and Home, said the range was designed to bring “a little Bluey magic” into homes across Australia.
According to White, products such as the Duck Cake cookie jar, cricket ball drink bottle, Granny Chair and play kitchen should feel familiar to families who watch the show.
Flybuys prize draw details
Meanwhile, registered Flybuys members can enter a prize draw when they spend $20 on eligible Bluey Coles Best Buys products and scan their card.
The top prize includes a family pass for four to Bluey’s World Brisbane, a $4,000 travel voucher and a $350 food and beverage voucher to use at Bluey’s World.
There is also a second prize of 500,000 Flybuys points and a third prize of five family passes to Bluey’s World. Those third-prize passes do not include the travel, food and beverage vouchers.
Entry numbers rise with spending. A $40 spend on eligible Bluey Best Buys products earns two entries, while a $60 spend earns three entries.
White said the Brisbane package gives registered Flybuys members the chance to win what Coles called the ultimate Bluey adventure.
Across the collection, Coles has tied products to moments and props from the show, including backyard play, story time and home cooking.
Selected stores will stock the range from 17th July 2026, and availability will depend on remaining stock.
