Conference Highlights Minnan Culture and Tourism
The Fujian Provincial Conference on the Development of Cultural and Tourism Economy began on April 17, 2026, in Zhangzhou, Fujian province, China. This significant event aims to position the region as a global destination by focusing on Minnan culture and lifestyle.
Emphasizing the theme ‘Building a World-Class Destination, Cultivating a Pillar Industry,’ the conference features six main activities and 60 peripheral events. Organizers are set to attract a global audience by celebrating Minnan wisdom and cultural heritage.
The opening ceremony showcased ‘Homing Minnan,’ an interactive performance set against the historic Yuegang Port. This show highlighted local craftsmanship and embodied the Minnan spirit of ‘daring to try, striving to win.’
Diverse Activities and Cultural Showcases
The conference promotes industrial synergy and investment across sectors like performance-driven economies, sports tourism, film-and-TV tourism, and wellness retreats. Included are Minnan cultural showcases such as comedy acts, galas, and Gezi Opera performances.
The ‘Fresh Fujian Lifestyle’ campaign synchronizes with the conference, leveraging the May Day holiday and summer peak seasons. Guests can immerse themselves in the authentic southern Fujian lifestyle.
Since its first edition in 2023, the annual conference has been pivotal in boosting industry confidence and integrating culture and tourism in Fujian province. This year, the event aligns with a local initiative to establish the World Minnan Cultural Exchange Center, enhancing cultural ties.
The conference is expected to attract both domestic and international visitors, providing a platform for cultural exchange and tourism development. This creates opportunities for collaboration and innovation, furthering the region’s global appeal.
Fujian’s conference has curated an expansive programme to ensure a comprehensive cultural and tourism experience. Visitors can engage in various activities aimed at showcasing the rich Minnan culture, making it a cornerstone event for cultural enthusiasts worldwide.
