Russel to Lead Global Marketing Efforts
Kinaxis Inc., a leader in end-to-end supply chain planning and orchestration, announced the appointment of Kristin Russel as its new Chief Marketing Officer (CMO) as of 1st June. Russel is expected to spearhead the company’s global marketing organisation.
She will be responsible for overseeing marketing strategy, corporate and market positioning, digital and brand marketing, communications, and go-to-market initiatives. Her role is critical as Kinaxis continues to expand its leadership in AI-powered supply chain orchestration.
Kristin Russel joins Kinaxis from symplr, where she served as Chief Marketing Officer. During her tenure, she led the development and execution of comprehensive marketing strategies encompassing branding, digital and product marketing, public relations, community outreach, channel partnerships, and business development.
Kinaxis CEO Razat Gaurav expressed confidence in Russel’s abilities by highlighting her proven leadership and track record of building strong brands. He stated, “Kristin is a proven leader with a track record of building strong brands and connecting strategy to execution.”
Experience and Recognition
Russel is widely recognised for her leadership in technology and healthcare marketing. She was named one of PR Daily’s 2023 Top Women in Marketing and listed among Becker’s Top 100 Women in Healthcare. Russel is a two-time 2023 Stevie Award winner and was recently honoured in the 2026 B2B CMO 100, acknowledging marketing leaders shaping the future of B2B strategy.
At the upcoming Kinexions event, she will take the main stage to discuss practical steps organisations can take to move from decisions to outcomes in an increasingly complex operating environment.
Before her role at symplr, Russel led marketing efforts at Quest Analytics and Carrot Inc., driving revenue growth through brand building, demand generation, and strategic partnerships. She also founded the fintech company Anachron, later acquired by ING Bank.
Russel expressed her enthusiasm about joining Kinaxis, stating, “Kinaxis is uniquely positioned at the intersection of AI-powered orchestration, enterprise decision-making, and supply chain transformation. I’m excited to help accelerate the company’s next phase of growth.”
Last updated: 29 June 2026, 11:57 am
