Strategies for Sustainable Growth and a Smoke-Free Future
Philip Morris International (PMI) has launched its Value Report 2025, providing a wide-ranging perspective on the company’s approach to sustainable value creation as of 31 March 2026. Marking the conclusion of PMI’s 2025 Roadmap, the report introduces the Value Plan 2030+, which will guide PMI on its path to ongoing sustainable growth.
Jacek Olczak, Group Chief Executive Officer, stated, “For more than a decade, PMI has pursued an industry-leading shift away from cigarettes, going far beyond product innovation.” This transformation involves capital allocation, stakeholder engagement, and success measurement.
Globally, 43.5 million adult consumers have turned to PMI’s smoke-free products, available in 106 markets. PMI’s smoke-free business net revenues hit USD 16.9 billion, representing 41.5% of its total annual revenues.
Key Achievements and Future Goals
In 2025, PMI achieved a 46% reduction in Scope 1 and 2 greenhouse gas emissions compared to 2019. As part of its future goals, the company plans to accelerate the growth of its smoke-free product portfolio and explore new avenues in wellness while adhering to responsible sales and marketing practices.
Securing resources, capabilities, and stakeholder trust is crucial for PMI. Built on progress over the past decade, this strategy is how PMI manages risk, meets stakeholder expectations, and future-proofs its business to deliver both now and in the future.
Emmanuel Babeau, Group Chief Financial Officer, said, “Our approach to value creation is anchored in a simple conviction: long-term financial success depends on the health of the resources and relationships that make it possible.” He described the investment in various capitals as fundamental to PMI’s growth and resilience.
Concluding its 2025 Roadmap, PMI’s Business Transformation Metrics have provided stakeholders with clear indicators of progress toward a smoke-free future. These metrics go beyond traditional reporting frameworks, capturing aspects unique to PMI’s ongoing transformation.
Philip Morris will continue advancing its Value Plan 2030+, focusing on sustainable practices and furthering its commitment to making cigarettes obsolete. The company is determined to transform continuously because markets evolve, science advances, and new opportunities emerge. In addition to these efforts, PMI celebrated 98% coverage of shipment volume with smoke-free products by the end of 2025, signifying a significant milestone in its ongoing transformation.
Last updated: 4 April 2026, 8:07 pm
