Event highlights cultural celebration and innovation
NEW YORK — PUMA has unveiled its new football kits for 11 national teams during a vibrant event in New York City, reinforcing its presence in international sportswear. The launch took place at Domino Square, showcasing the jerseys in a unique street-level celebration that combined football, music, food, and culture.
The event featured kits for nations across four continents, including prominent teams from Africa such as Ghana, Senegal, and Morocco. The showcase marked PUMA’s commitment to connecting with global football communities by bringing the kits to life in a community-first setting. Nadia Kokni, PUMA’s Vice President of Global Brand Marketing, emphasised the importance of engaging fans in the places that matter to them, stating that the event offered local players the first chance to experience the new kits.
A Global Gathering in New York
Attendees witnessed a unique tournament where local players debuted the kits in action, with each team represented by custom-designed trucks featuring local music and cuisine. Football legends like Ricardo Quaresma and Asamoah Gyan were present, adding to the event’s authenticity and excitement. Dominique Gathier, Vice President of Teamsport at PUMA, highlighted the brand’s dedication to combining performance innovation with cultural identity.
This announcement comes as global interest in football continues to rise, with brands increasingly using cultural celebrations to engage with fans. PUMA’s approach reflects a broader industry trend of blending sport with cultural expressions to enhance brand appeal.
Source: newshub.medianet.com.au
Last updated: 2 April 2026, 4:33 pm
