Reebok signs actor Belmont Cameli for Classics campaign
Reebok has named actor Belmont Cameli as its newest global brand ambassador, adding the actor to its Classics category through a multi-season partnership.
The announcement was made on 2nd June 2026 in Boston, with Cameli becoming the latest talent attached to Reebok’s “Born Classic. Worn for Life.” campaign. The campaign focuses on the brand’s classic sneaker styles and how they are worn in everyday settings.
Cameli appears in campaign imagery shot on the streets of Los Angeles. The campaign presents him in an off-duty style, wearing the Club C 85 Vintage and the EX-O-FIT Hi.
According to Reebok, Cameli also used his own pair of EX-O-FIT Hi sneakers for the shoot. The detail gives the campaign a more personal connection to the product, rather than presenting him only as a new face for the brand.
“Partnering with Reebok was a natural fit,” said Belmont Cameli. “The Reebok Classics have been my go-to sneaker for years, they’re cool, easy to wear, and only get better with time.”
The signing places Cameli alongside other names connected to the current Classics campaign, including KAROL G, PARTYNEXTDOOR and Destroy Lonely. Reebok has also used emerging artists, influencers and other cultural figures across the campaign.
The move continues Reebok’s push into heritage footwear at a time when classic sneaker styles remain central to lifestyle fashion. However, the supplied details frame the announcement as a brand partnership, rather than a broader market shift.
Classics product details
The campaign highlights Reebok’s Club C 85 Vintage and EX-O-FIT Hi, two styles tied closely to the brand’s Classics range.
Reebok has also recently reintroduced several key styles in 100% real garment leather. The listed styles include the Club C 85 Vintage at $85, Workout Plus at $85, Freestyle Lo at $75 and Classic Leather at $85.
The Classics range is available through Reebok.com.
Reebok was founded in 1895 and operates in 80 countries, with about 400 freestanding stores worldwide. The brand’s current focus spans active, lifestyle and sport categories.
