AI Integration for Data Platforms

Audiencerate Ltd has appointed Riccardo Fabbri as its Chief Technology Officer, effective from 21st May 2026. The company specialises in data activation and audience intelligence.

As the co-founder and former managing partner of Nohup, Fabbri will spearhead the development of Audiencerate’s AI infrastructure. This initiative aims to enhance platforms for Italian SMEs and global media agencies by integrating first-party and third-party data.

Recognised as a Google Customer Match Upload Partner and a Microsoft IP Co-sell certified partner, Audiencerate is expanding its offerings in collaboration with Postel and Microsoft for SMEs, and with Google DV360 for agencies.

The dual expansion includes the Audiencerate–Postel–Microsoft platform for Italian SMEs and a data platform integrated with Google DV360 for agencies and data providers. These platforms leverage data through AI and machine learning.

Fabbri’s Background and Experience

Fabbri brings over two decades of experience in software development and cloud architecture. His expertise is crucial as Audiencerate focuses on AI-driven data integration. His previous venture, Nohup, was acknowledged by the Financial Times as a leading firm in Europe and was acquired by the Havas Group in 2021.

In 2004, Fabbri co-founded Nohup, a digital consultancy specializing in cloud-native development. Nohup earned recognition among Europe’s leading firms for two consecutive years, 2021 and 2022.

When the Havas Group acquired Nohup in August 2021, its thirty professionals in Milan, Turin, and Udine joined Havas CX. Fabbri’s proficiency in engineering rigor, attention to privacy, and media operational workflows makes him a vital asset in compliance with AI Act, GDPR, and the Italian Consumer Code.

President of Audiencerate, Gianluca Leotta, remarked, “Riccardo’s entry is the missing piece,” emphasizing Fabbri’s background in international media agency operations and technical proficiency.

Under his leadership, Audiencerate will enhance AI and machine learning capabilities for continuous model learning and predictive analytics. The focus will be on optimizing budget and bid management for SMEs and enriching data models for media agencies.

Fabbri expressed enthusiasm for the project, stating, “The project is both challenging and exciting. On one side, bringing this infrastructure to millions of Italian SMEs through Postel and Microsoft. On the other, evolving the DV360 offering by drawing on twenty years alongside media agencies.”