Testicular cancer campaign links swimwear sales to early detection funding
Budgy Smuggler and Two Dudes have launched a limited-edition swimwear collaboration to raise funds and awareness for testicular cancer. The initiative donates $20 from every pair sold to the Testicular Cancer Foundation Australia. The online-only release began on 24th April 2026, linking purchases directly to early detection funding.
The swimwear features a Two Dudes design on the front and the phrase “protect your little dudes” on the back. The campaign uses humour and high-visibility design to encourage conversations men often avoid. As a result, it aims to address stigma, silence and cost, which remain key barriers to early diagnosis.
Testicular cancer remains one of the most common cancers among young men in Australia. Survival rates exceed 98%; however, around one in 10 cases are diagnosed at Stage 3. At this stage, the cancer has spread to areas including the chest, lungs or liver.
Funds generated through the campaign will support early detection initiatives. These include covering the equivalent cost of more than 100 GP check-ups. Therefore, the approach connects each purchase with a measurable health outcome while removing financial barriers to action.
Michael McRae, co-founder of Two Dudes, said: “Let’s be honest, men are good at a lot of things, but talking about their health isn’t typically one of them. They’d rather talk about anything else – sport, work, hobbies, but when it comes to their own health, especially cancer, it tends to go quiet”.
He added, “That silence is part of the problem, and as huge supporters for men’s health and mental health, something we pride ourselves on and actively advocate for at Two Dudes, we want to help change the current mentality. So we thought, if wearing a loud pair of Budgy Smugglers gets someone to crack a joke, start a conversation, or actually book a check, then we’ve done something that matters.”
Campaign builds on prior men’s health funding efforts
Two Dudes has previously contributed to men’s health initiatives, including raising more than $150,000 for Movember in 2025. The company also directs 10% of profits towards men’s health and mental well-being programmes.
Tomas Tappin, co-founder of Two Dudes, said: “We’ve always said, if you’re going to build a brand, you might as well use it for something good. Raising $150K for Movember last year showed us the impact you can have with your community, even as a startup, but this one’s more direct. It’s about removing excuses, not through awkward, in-your-face campaigns, but something bold and brazen that men can actually engage with.”
Budgy Smuggler partnered on the initiative to expand reach and engagement. The collaboration aligns with its established approach to using humour and visibility to drive attention.
Harry Forsyth, Partnerships at Budgy Smuggler, said: “We don’t do subtle, and neither does this campaign – it’s the kind of collaboration we love. Budgy Smuggler has always been about confidence and not taking yourself too seriously, but this is a reminder that behind the laughs, there’s a serious message. If we can get people talking, we can get people acting, and if that attention leads to even a handful of early detections, that’s a massive win!”
The campaign positions the product as both a fundraising mechanism and a conversation starter. By linking awareness with a direct financial contribution, the initiative aims to increase early detection and encourage earlier health
To donate, the budgy smugglers can be bought online via: www.twodudesproject.com
