Three-Year Deal Expands Wearable Tech Integration
Amazfit, a globally recognised smart wearable brand owned by Zepp Health, and HYROX, the World Series of Fitness Racing, announced a new three-year global partnership on April 15, 2026. This agreement transforms their previous regional collaboration into a worldwide initiative, significantly expanding their reach.
The partnership aims to enhance the HYROX athlete experience by integrating a broader range of Amazfit’s smart wearable categories, including smart watches, rings, cameras, glasses, and straps. These devices will provide connected app experiences, HYROX-specific training modes, and performance-data integrations.
Wayne Huang, CEO of Zepp Health, stated, “We’re excited to take this partnership with HYROX to the next level. HYROX has built strong momentum and is rapidly expanding as a global fitness community.”
Partnership to Support Global Growth
The HYROX expansion is supported by the partnership, connecting athletes through the HYROX 365 training network. This network includes gyms, coaches, and everyday participants, preparing athletes for competition with structured, measurable, and connected training experiences.
Moritz Fürste, Co-Founder and Chief Marketing Officer at HYROX, emphasised, “HYROX has always been about building a global community around movement, performance, and shared achievement. Amazfit understands how athletes train, race, and recover, and together we’re able to create a more connected experience for our community.”
Both companies commit to supporting the evolution of hybrid racing formats, marking a significant milestone. This collaboration caters to a diverse range of athletes, from elite competitors to fitness enthusiasts and first-time participants, all drawn to HYROX’s consistent race format.
As HYROX grows, it attracts a mix of elite competitors, fitness enthusiasts, and first-time participants, united by a consistent race format and focus on performance. The rising demand for structured, measurable, and connected training experiences creates new opportunities for athlete support.
The new three-year agreement marks a significant milestone in the relationship between Amazfit and HYROX, reinforcing a shared commitment to the evolution of hybrid racing. This collaboration also deepens across the broader HYROX ecosystem, including the HYROX 365 training network, enhancing athlete preparation worldwide.
