Shoosh for Kids Campaign Launched at Brighton-le-Sands
The Canterbury Bankstown Bulldogs are teaming up with the NSW Government to combat sideline abuse in children’s sports. This effort is part of the Shoosh for Kids campaign, which officially launched on 20 April 2026 at Brighton-le-Sands Beach.
More than 1,000 sports clubs and associations have joined forces with the Bulldogs and the NSW Office of Sport to promote positive spectator behaviour during this winter sports season. The initiative urges parents and fans to create a supportive environment for young athletes.
Bulldogs players Matt Burton, Kurt Mann, and Harry Hayes participated in the launch event. They were joined by junior players from the Milperra Colts Junior Rugby League Club to share their personal experiences with the importance of sportsmanship.
At noon, the event at Brighton-le-Sands Beach began with footy drills, emphasizing teamwork and sportsmanship. Representatives from the NSW Office of Sport also participated to reinforce the campaign’s message.
Event Highlights and Key Messages
Participants engaged in activities that demonstrated the core values of the campaign. Bulldogs players, alongside NSW Office of Sport representatives, spoke about creating an enjoyable sporting atmosphere for children.
Steve Norris, the media contact, coordinated press interactions. The campaign’s focus is to foster a positive culture around youth sports, aiming to reduce the pressure and negativity often seen on the sidelines.
The Shoosh for Kids campaign will continue throughout the winter, with ongoing efforts to involve more clubs and communities. By promoting respectful and supportive behaviour, the initiative seeks to enhance the sporting experience for all participants.
The Milperra Colts Junior Rugby League Club, along with Bulldogs players, shared insights on how positive encouragement can significantly impact young athletes’ development and enjoyment of the sport.
According to the Bulldogs, initiatives like this are crucial for ensuring children’s sports remain fun and pressure-free. As a result, the Shoosh for Kids campaign has gained strong support from local communities and sports organisations.
The launch featured a photo opportunity with Bulldogs and Milperra Colts players performing drills on the beach. This visual representation of teamwork and unity drew attention to the campaign’s objectives.
The event took place at the corner of Bay Street and The Grand Parade, a scenic spot where players and fans gathered to showcase the collaboration between the Bulldogs and the NSW Government. The initiative’s message reached a broad audience, encouraging more clubs to join the cause.
Last updated: 20 April 2026, 12:16 pm
